CHUK June 2019

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Deflect Add an extra layer of defence against colour fade. The new MAGN±T line-up from Revlon Professional is here to repel those external factors that ruin your hard work WITH SO MUCH talk about sustainability, the environment and the damage we’re causing the planet, we can’t ignore the effects that pollution has on our hair. It’s something that more and more clients are raising as a concern and being prepared for their questions can give you the edge. Skin cells may regenerate but hair shafts don’t. Colour precision also takes a hit from pollutants, with imprecise and unreliable results because of damage to the cuticle, along with dulled vibrancy and exposure to more damage during colouring. Which is where the MAGN±T collection from Revlon Professional comes in – a new and innovative line that works seamlessly alongside your existing products, MAGN±T follows years of research into how to offset the effects of pollution. The innovative Pollupl±x System is a clever combination of antioxidants, keratin reinforcers and shielding ingredients that all work together with one goal: neutralising and repelling the pollutant particles from hair, reducing the effects of compromised water quality, reinforcing and shielding the hair fibre to reveal the best version of your colour results. So what is it you need to be aware of on a daily basis? Poor water quality can interfere with colour precision and performance, and high concentrations of mineral salts leave hair dull and rough. Microscopic solid pollution particles also deposit straight from the air onto the hair, damaging the cuticle and even the internal hair shaft. And, of course, there’s also the effects of sun radiation – UV degrades hair colour and damages the hair protein structure, inducing premature hair ageing. MAGN±T acts like a magnetic field around the hair to repel further damage from pollutants while protecting the hair fibre, allowing your true colour creations to shine through. CREATIVE HEAD
and protect CREATIVE HEAD ADVERTORIAL Colour and lightening STEP ONE: De-pollute with MAGN±T Anti-Pollution Neutralizer to fight free radical formation and neutralise the negative effects of metals on hair. STEP TWO: Cleanse with MAGN±T Color Lock Repairing Shampoo to reduce metallic deposits and build-up, neutralise the negative effects of poor water quality, and help the inner hair structure recover. STEP THREE: Protect with MAGN±T Anti-Pollution Daily Shield, a lightweight daily shield against environmental aggressors and UV damage until their next wash. Care services STEP ONE: Cleanse with MAGN±T Anti-Pollution Micellar Cleanser to remove external pollutants from hair and scalp and neutralise poor water effects. STEP TWO: Moisturise with MAGN±T Anti-Pollution Restoring Mask, reducing particle deposits and free radical formation. STEP THREE: Protect with MAGN±T Anti-Pollution Daily Shield, a lightweight daily shield against environmental aggressors and UV damage. Make a stand against the effects of pollution with Revlon Professional. Call 020 7391 7440 or visit revlonprofessional.com @revlonprofessionaluk #RevlonProfessional #magnetRP #CreateBoldly #LiveBoldly CREATIVE HEAD 49
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In print•online•everywhere! eve
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CREATIVE HEAD ADVERTORIAL MIGHTY ME
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MATTER… CREATIVE HEAD ADVERTORIAL
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THE NEXT GENERATION OF BLONDE UP TO
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ITALY’S NUMBER ONE PROFESSIONAL H
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Editor’s letter 69 36 58 CLIMATE
Page 14 and 15: June WHAT’S INSIDE 38 62 ON THE C
Page 16 and 17: The edit THE NEWS AND KNOW-HOW FROM
Page 18 and 19: The new formulation of Serie Expert
Page 20 and 21: THE BUSINESS EDIT LISA JACKSON REVL
Page 22 and 23: #BusinessEdit LIFE LESSONS KEN’S
Page 24 and 25: #BusinessEdit BUSINESS BUILDER With
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Page 28 and 29: Western L’ORÉAL COLOUR TROPHY AW
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Page 32 and 33: IN SESSION LEIGH KEATES CONVERSATIO
Page 34 and 35: CREATIVEHEADMAG.COM SPRING S U M M
Page 36 and 37: All rights reserved. 2019 Pureology
Page 38 and 39: ETHICAL, SUSTAINABLE, COLOURFUL…
Page 40 and 41: Ralph & Rice Masters of Craft Agent
Page 42 and 43: TRANSPARENCY IS AT THE CORE OF ITAL
Page 44 and 45: steps to a sustainable salon experi
Page 46 and 47: Inside story FOWLER35, LONDON Susta
Page 48 and 49: The eco list YOU NEED PARTNERS TO D
Page 50 and 51: NEW! LETS GET PERSONAL! #INFUSEMYCO
Page 52 and 53: CREATIVE HEAD’S BUSINESS NETWORKI
Page 54 and 55: Photography by Andy Lane for the #W
Page 56 and 57: of his insular ways, so the other o
Page 58 and 59: IT’S ALL CHANGE FOR THE TRENDVISI
Page 60 and 61: daze LEARNING HOW TO BECOME A GREAT
Page 62 and 63: ROCKSTAR BLONDES DON’T LET ANYTHI
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Page 68 and 69: HIGHER calling WITH FOUR FAST-ACTIN
Page 70 and 71: FOR THE OF love BLONDE THE NEW PAUL
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Page 82 and 83: Scene THE HOTTEST EVENTS EVERY MONT
Page 84 and 85: Claudia Merkle Simon Clarkson Hilar
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CHUK June 2019

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