CHUK June 2019

Deflect
Add an extra layer of defence against colour
fade. The new MAGN±T line-up from
Revlon Professional is here to repel those
external factors that ruin your hard work
WITH SO MUCH talk about sustainability, the environment and the
damage we’re causing the planet, we can’t ignore the effects that
pollution has on our hair. It’s something that more and more
clients are raising as a concern and being prepared for their
questions can give you the edge.
Skin cells may regenerate but hair shafts don’t. Colour
precision also takes a hit from pollutants, with imprecise
and unreliable results because of damage to the cuticle,
along with dulled vibrancy and exposure to more damage
during colouring.
Which is where the MAGN±T collection from Revlon
Professional comes in – a new and innovative line that
works seamlessly alongside your existing products,
MAGN±T follows years of research into how to offset the
effects of pollution. The innovative Pollupl±x System is
a clever combination of antioxidants, keratin reinforcers
and shielding ingredients that all work together with one
goal: neutralising and repelling the pollutant particles
from hair, reducing the effects of compromised water
quality, reinforcing and shielding the hair fibre to reveal
the best version of your colour results.
So what is it you need to be aware of on a daily basis?
Poor water quality can interfere with colour precision
and performance, and high concentrations of mineral
salts leave hair dull and rough. Microscopic solid pollution
particles also deposit straight from the air onto the hair,
damaging the cuticle and even the internal hair shaft.
And, of course, there’s also the effects of sun radiation – UV
degrades hair colour and damages the hair protein structure,
inducing premature hair ageing.
MAGN±T acts like a magnetic field around the hair to repel
further damage from pollutants while protecting the hair fibre,
allowing your true colour creations to shine through.
CREATIVE HEAD