Business Chief USA June 2019

LOGIX FEDERAL CREDIT UNION
Logix Federal Credit Union
is harnessing the power of
digital transformation to make
members feel welcomed,
significant and engaged
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F
or firms in the grips of nosediving profits,
disgruntled customers and unsustainable
business environments, the steps to
effect positive change would be as obvious and
simple as flipping a switch. However, for a credit
union, which has grown its member base by 89%
since 2011, has in excess of US$6bn in assets, and
was named the number one credit union in California
by Forbes Magazine, the next step might not be
so obvious. For Logix Federal Credit Union though,
an insightful and experienced leadership team,
dedicated to intelligently implementing the latest
technology while taking full advantage of a highly
engaged workforce, is poised and ready for the
future. “We are fortunate in that our members
already love us,” says Edward Chuang, Executive
Vice President and Chief Information Officer (CIO)
at Logix. “The important thing is not to rest on our
laurels, because we know that the banking industry
is changing, and we know that consumer expectations
are changing, too. So, ‘how do we stay number
one?’ is really the challenge we’re facing.”
JUNE 2019