Business Chief USA June 2019

SUSTAINABILITY
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want them immediately, but they expect
them to be affordable. For the status of
smart mobility to be truly accelerated,
propositions must meet the skyrocketing
demands that consumers have now
in terms of ease and efficiency.
To do this, we can start to focus on
a number of things. Firstly, transport
operators and providers can invest in
better onboard experiences to help
solve the wellbeing and productivity
challenges associated with stressful
journeys. By improving communal
travel experiences, whether for work or
leisure, operators give people the
chance of actually making the most of
their travel time. Secondly, transport
providers and planners must work
together to bridge the current gaps in
the network, as the current reliance on
personal car transportation is primarily
driven by a lack of genuinely compelling
alternatives. Gaps in the transport
network can be quickly and dynamically
filled by new, connected and data-driven
mobility services, which are a precursor
to the ultimate goal of seamlessly
connected travel experiences.
Finally, and where feasible, we must
look to interlink existing travel options,
“Because of
technological
innovations,
shared travel
experiences
are becoming
better than ever”
—
Sam Ryan,
CEO & co-founder of Zeelo
JUNE 2019