Business Chief USA June 2019

DUNLOP PROTECTIVE FOOTWEAR
144
Portugal plant.” Steinebrunner recalls
that “we made the Chesapeake more
protective, better looking and as
efficient as possible to produce. The
finished product is phenomenal and a
credit to the collaborative efforts of a
global team that believes in creating
products worthy of the flying Dunlop D.”
Dunlop’s human expertise and drive
to succeed is being further enabled by
a cultural, methodological and
technological shift behind the scenes.
Flexibility and enhanced process
transparency, as a result of the
company embracing new technologies,
are helping to propel Dunlop into its
next stage of development. “We’ve
gone from being very anecdotal to
being analytical,” Steinebrunner
explains. The company is harnessing
the power of digitalization, both
externally to reinvent its customer and
supplier interactions, and internally.
Measuring efficiency, building preventative
maintenance into the business
strategy, and using technology to
enable the company’s human resources
are, according to Steinebrunner, key
to Dunlop’s transformation. “In the last
two years, we’ve come so far,” she says.
JUNE 2019