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References 113 9 References Aaker, D. A. (1996). Building strong brands. New York: Free Press. Aaker, D. A. (2009). Managing brand equity. Simon and Schuster. Aaker, J. L. (1997). Dimensions of brand personality. Journal of marketing research, 347-356. Aaker, J. L., Benet-Martinez, V., & Garolera, J. (2001). Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. Journal of personality and social psychology, 81(3), 492. Ajzen, I., & Fishbein, M. (1977). Attitude-behavior relations: A theoretical analysis and review of empirical research. Psychological bulletin, 84(5), 888. Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of Consumer Expertise. Journal Of Consumer Research, 13(4), 411-454. Allik, I. (2002). The five-factor model of personality across cultures. Springer Science & Business Media. Allport, G. W. (1937). Personality: A psychological interpretation. Allport, G. W., & Odbert, H. S. (1936). Trait-names: A psycho-lexical study. Psychological monographs, 47(1), i. Anderson, J. R. (2013). The architecture of cognition. Psychology Press. Andreoli, V., & Worchel, S. (1978). Effects of Media, Communicator, and Message Position onAttitude Change. Public opinion quarterly, 42(1), 59-70. Atkinson, R. C., & Shiffrin, R. M. (1968). Human memory: A proposed system and its control processes. In Psychology of learning and motivation (Vol. 2, pp. 89-195). Academic Press. Audiovisial and Media Policies (European Commission – EC). http://ec.europa.eu/archives/information_society/avpolicy/reg/tvwf/advertising/product/index_en.htm [quot. 14-08-22] Avery, R. J., & Ferraro, R. (2000). Verisimilitude or Advertising? Brand Appearances on Prime-Time Television. Journal Of Consumer Affairs, 34(2), 217.
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The Effects of Product Placement on
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I would firstly and foremost like t
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Abstract VAN WICHELEN, Steven. The
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4.3 Self-reported effects of produc
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12 Introduction x
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14 Objectives 2 Objectives The gene
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16 Literature Survey 3 Literature S
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18 Literature Survey through brand
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20 Literature Survey Fig. 2 Sub-dim
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22 Literature Survey bring about gr
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24 Literature Survey 3.2.2 Product
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26 Literature Survey only (AUD) and
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28 Literature Survey Apéria and Ge
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30 Literature Survey and the charac
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32 Literature Survey Tab. 1 Alignme
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34 Literature Survey and experience
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36 Literature Survey Fig. 7 A model
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38 Literature Survey (words, object
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40 Literature Survey affective comp
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42 Methods and materials 4 Methods
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44 Methods and materials can stand
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46 Methods and materials moderator,
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48 Methods and materials 4.3 Self-r
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50 Methods and materials As the aim
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52 Methods and materials Before exp
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54 Methods and materials and its ca
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56 Methods and materials fer across
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58 Methods and materials The second
Page 64 and 65: Results 63 Overall, brand recall wa
Page 66 and 67: Results 65 indicating a medium to l
Page 68 and 69: Results 67 To assess the level of s
Page 70 and 71: Results 69 Tab. 18 Crosstabulation:
Page 72 and 73: Results 71 20 15 10 5 0 15 14 9 5 0
Page 74 and 75: Results 73 Audiovisual types of pro
Page 76 and 77: Results 75 Tab. 23 Crosstabulation:
Page 78 and 79: Results 77 and 60%. The amount of s
Page 80 and 81: Results 79 Tab. 27 Product placemen
Page 82 and 83: Results 81 Fig. 21 Visual product p
Page 84 and 85: Results 83 24. With 32 subjects ind
Page 86 and 87: Results 85 Fig. 26 Audiovisual prod
Page 88 and 89: Results 87 brand is likely the reas
Page 90 and 91: Results 89 Starbucks 15 14 Red Bull
Page 92 and 93: Results 91 Starbucks 2.66 2.96 Red
Page 94 and 95: Results 93 The results regarding th
Page 96 and 97: Results 95 became less descriptive.
Page 98 and 99: Results 97 Red Bull (control group)
Page 100 and 101: Results 99 Starbucks 2.85 2.86 Red
Page 102 and 103: Results 101 to evoking and recallin
Page 104 and 105: Results 103 influence. It does not
Page 106 and 107: Discussion 105 Regarding product pr
Page 108 and 109: Discussion 107 (Kotler, 2012) in th
Page 110 and 111: Benefits of the thesis 109 • Mana
Page 112 and 113: Conclusion 111 evoke brand recall t
Page 116 and 117: References 115 Cacioppo, J. )., & P
Page 118 and 119: References 117 Ferrier, M. (2014, J
Page 120 and 121: References 119 Kahneman, D. (1973).
Page 122 and 123: References 121 McGuire, William J.
Page 124 and 125: References 123 Rossiter, J. R. (199
Page 126 and 127: References 125 Wiles, M. A., & Dani
Page 128 and 129: List of tables 127 Tab. 22 Intervie
Page 130 and 131: List of figures 129 Fig. 23 Visual
Page 132 and 133: Appendix 131 B Questionnaire interv
Page 134 and 135: Appendix 133 7. Which of the follow
Page 136 and 137: Appendix 135 Name Surname Gender Ag
Page 138 and 139: Appendix 137
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Appendix 163
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Appendix 165
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Appendix 167
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