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The Effects of Product Placement on
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I would firstly and foremost like t
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Abstract VAN WICHELEN, Steven. The
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4.3 Self-reported effects of produc
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12 Introduction x
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14 Objectives 2 Objectives The gene
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16 Literature Survey 3 Literature S
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18 Literature Survey through brand
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20 Literature Survey Fig. 2 Sub-dim
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22 Literature Survey bring about gr
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24 Literature Survey 3.2.2 Product
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26 Literature Survey only (AUD) and
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28 Literature Survey Apéria and Ge
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30 Literature Survey and the charac
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32 Literature Survey Tab. 1 Alignme
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34 Literature Survey and experience
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36 Literature Survey Fig. 7 A model
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38 Literature Survey (words, object
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40 Literature Survey affective comp
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42 Methods and materials 4 Methods
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44 Methods and materials can stand
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46 Methods and materials moderator,
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48 Methods and materials 4.3 Self-r
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50 Methods and materials As the aim
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52 Methods and materials Before exp
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54 Methods and materials and its ca
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56 Methods and materials fer across
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58 Methods and materials The second
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Results 63 Overall, brand recall wa
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Results 65 indicating a medium to l
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Results 67 To assess the level of s
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Results 69 Tab. 18 Crosstabulation:
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Results 71 20 15 10 5 0 15 14 9 5 0
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Results 73 Audiovisual types of pro
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Results 75 Tab. 23 Crosstabulation:
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Results 77 and 60%. The amount of s
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Results 79 Tab. 27 Product placemen
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Results 81 Fig. 21 Visual product p
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Results 83 24. With 32 subjects ind
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Results 85 Fig. 26 Audiovisual prod
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Results 87 brand is likely the reas
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Results 89 Starbucks 15 14 Red Bull
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Results 91 Starbucks 2.66 2.96 Red
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Results 93 The results regarding th
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Results 95 became less descriptive.
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Results 97 Red Bull (control group)
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Results 99 Starbucks 2.85 2.86 Red
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Results 101 to evoking and recallin
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Results 103 influence. It does not
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Discussion 105 Regarding product pr
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Discussion 107 (Kotler, 2012) in th
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Benefits of the thesis 109 • Mana
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Conclusion 111 evoke brand recall t
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References 113 9 References Aaker,
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References 115 Cacioppo, J. )., & P
- Page 118 and 119: References 117 Ferrier, M. (2014, J
- Page 120 and 121: References 119 Kahneman, D. (1973).
- Page 122 and 123: References 121 McGuire, William J.
- Page 124 and 125: References 123 Rossiter, J. R. (199
- Page 126 and 127: References 125 Wiles, M. A., & Dani
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