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References 121 McGuire, William J. (1985), "Attitudes and Attitude Change," in Handbook of Social Psychology, Vol. 2, eds. Gardner Lindzey and Elliot Aronson, New York: Random House, 233-346. Mcmullen, T. (2010, February 26). Dannon to Pay $45M to Settle Yogurt Lawsuit. Retrieved August 1, 2018, from https://abcnews.go.com/Business/dannon-settleslawsuit/story?id=9950269 Miller, G. A. (1956). The magical number seven, plus or minus two: Some limits on our capacity for processing information. Psychological review, 63(2), 81. Misra, S., & Beatty, S. E. (1990). Celebrity spokesperson and brand congruence: An assessment of recall and affect. Journal of business research, 21(2), 159-173. Mooij, M. K. (2011). Consumer behavior and culture: Consequences for global marketing and advertising. Thousand Oaks (CA): SAGE. Murphy, K. R., Myors, B., & Wolach, A. (2014). Statistical power analysis: A simple and general model for traditional and modern hypothesis tests. Routledge. Nanji, A. (2017, October 17). Television Advertising in 2017: Audience, Cost, Duration, and Genre Trends. Retrieved from https://www.marketingprofs.com/charts/2017/32953/television-advertising-in-2017-audience-costduration-and-genre-trends Nelson, M. R. (2002). Recall of Brand Placements in Computer/Video Games. Journal Of Advertising Research, 42(2), 80-92. Newell, A., & Simon, H. A. (1972). Human problem solving (Vol. 104, No. 9). Englewood Cliffs, NJ: Prentice-Hall. Oliver, R. L. (2014). Satisfaction: A behavioral perspective on the consumer. Routledge. (full PDF not yet found). Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer-based brand equity: improving the measurement–empirical evidence. Journal of Product & Brand Management, 14(3), 143-154. Paunonen, S. V., Jackson, D. N., Trzebinski, J., & Forsterling, F. (1992). Personality structure across cultures: A multimethod evaluation. Journal of Personality and Social Psychology, 62(3), 447. Pavelchak, M. A., Antil, J. H., & Munch, J. M. (1988). The Super Bowl: An Investigation into the Relationship Among Program Context, Emotional Experience, and Ad Recall. Journal Of Consumer Research, 15(3), 360-367.
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The Effects of Product Placement on
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Abstract VAN WICHELEN, Steven. The
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4.3 Self-reported effects of produc
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12 Introduction x
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14 Objectives 2 Objectives The gene
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16 Literature Survey 3 Literature S
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18 Literature Survey through brand
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20 Literature Survey Fig. 2 Sub-dim
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22 Literature Survey bring about gr
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24 Literature Survey 3.2.2 Product
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26 Literature Survey only (AUD) and
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28 Literature Survey Apéria and Ge
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30 Literature Survey and the charac
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32 Literature Survey Tab. 1 Alignme
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34 Literature Survey and experience
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36 Literature Survey Fig. 7 A model
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38 Literature Survey (words, object
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40 Literature Survey affective comp
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42 Methods and materials 4 Methods
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44 Methods and materials can stand
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46 Methods and materials moderator,
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48 Methods and materials 4.3 Self-r
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50 Methods and materials As the aim
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52 Methods and materials Before exp
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54 Methods and materials and its ca
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56 Methods and materials fer across
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58 Methods and materials The second
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Results 63 Overall, brand recall wa
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Results 65 indicating a medium to l
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Results 67 To assess the level of s
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Results 69 Tab. 18 Crosstabulation:
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Page 74 and 75: Results 73 Audiovisual types of pro
Page 76 and 77: Results 75 Tab. 23 Crosstabulation:
Page 78 and 79: Results 77 and 60%. The amount of s
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Page 82 and 83: Results 81 Fig. 21 Visual product p
Page 84 and 85: Results 83 24. With 32 subjects ind
Page 86 and 87: Results 85 Fig. 26 Audiovisual prod
Page 88 and 89: Results 87 brand is likely the reas
Page 90 and 91: Results 89 Starbucks 15 14 Red Bull
Page 92 and 93: Results 91 Starbucks 2.66 2.96 Red
Page 94 and 95: Results 93 The results regarding th
Page 96 and 97: Results 95 became less descriptive.
Page 98 and 99: Results 97 Red Bull (control group)
Page 100 and 101: Results 99 Starbucks 2.85 2.86 Red
Page 102 and 103: Results 101 to evoking and recallin
Page 104 and 105: Results 103 influence. It does not
Page 106 and 107: Discussion 105 Regarding product pr
Page 108 and 109: Discussion 107 (Kotler, 2012) in th
Page 110 and 111: Benefits of the thesis 109 • Mana
Page 112 and 113: Conclusion 111 evoke brand recall t
Page 114 and 115: References 113 9 References Aaker,
Page 116 and 117: References 115 Cacioppo, J. )., & P
Page 118 and 119: References 117 Ferrier, M. (2014, J
Page 120 and 121: References 119 Kahneman, D. (1973).
Page 124 and 125: References 123 Rossiter, J. R. (199
Page 126 and 127: References 125 Wiles, M. A., & Dani
Page 128 and 129: List of tables 127 Tab. 22 Intervie
Page 130 and 131: List of figures 129 Fig. 23 Visual
Page 132 and 133: Appendix 131 B Questionnaire interv
Page 134 and 135: Appendix 133 7. Which of the follow
Page 136 and 137: Appendix 135 Name Surname Gender Ag
Page 138 and 139: Appendix 137
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