Thesis
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List of figures 129<br />
Fig. 23 Visual product placement (Apple) - heat map .......................................... 82<br />
Fig. 24 Visual product placement (Red Bull) - AOI KPIs .................................... 83<br />
Fig. 25 Visual product placement (Red Bull) - focus map .................................... 84<br />
Fig. 26 Audiovisual product placement (Heineken) - AOI KPIs .......................... 85<br />
Fig. 27 Audiovisual product placement (Heineken) – heatmap............................ 85<br />
Fig. 28 Audiovisual product placement (Apple) - AOI KPIs ................................ 86<br />
Fig. 29 Audiovisual product placement (Red Bull) - AOI KPIs ........................... 87<br />
Fig. 30 Brand recall counts .................................................................................... 89<br />
Fig. 31 Aided brand recall ..................................................................................... 90<br />
Fig. 32 Attitude to brands: experiment group vs. control group.......................... 91<br />
Fig. 33 Transfer of personality traits (Activia) ..................................................... 93<br />
Fig. 34 Transfer of personality traits (Coca Cola) ................................................ 94<br />
Fig. 35 Transfer of personality traits (Apple) ....................................................... 95<br />
Fig. 36 Transfer of personality traits (Heineken) ................................................. 96<br />
Fig. 37 Transfer of personality traits (Red Bull) ................................................... 97<br />
Fig. 38 Transfer of personality traits (Starbucks) ................................................ 98<br />
Fig. 39 Purchase intention: experiment group vs. control group ......................... 99