Creative HEAD July/August 2019
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MIX IT,<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
MATCH IT,<br />
TAKE IT AWAY<br />
FROM DRAB TO FAB – THE NEW-LOOK EVO FAB PRO SYSTEM<br />
IS HERE TO SHOW YOU WHAT TRUE CUSTOMISED COLOUR<br />
MAINTENANCE LOOKS LIKE<br />
You’ve done the hard work and created your client’s dream colour – but is your<br />
aftercare up to scratch? ‘Close enough’ is a missed opportunity. ‘This’ll do’ is your<br />
client topping up your hard work at home with a box dye. Imagine a customised<br />
colour maintenance system that allows you to grow and protect your salon retail<br />
business. What you’re imagining is evo fab pro: customised colour maintenance<br />
conditioners that perfectly match and maintain your client’s colour in-between salon<br />
visits. It’s a simple formula that’ll have them flocking back to your salon. Why would<br />
they go anywhere else?<br />
HOW THE SYSTEM WORKS<br />
The evo fab pro system couldn’t be simpler. Once you’ve whipped up a bespoke<br />
colour for your client, you can offer that exact shade to them as a take-home<br />
maintenance colour conditioner. Simply match the colour, select your formula, add<br />
to the conditioner base and shake. Fab pro complements any permanent, demi and<br />
semi-permanent colour so it can be implemented in any salon. Show your clients<br />
that you can perfectly maintain that colour you’ve just spent hours creating in-salon<br />
at home and you’ll have a client for life.<br />
CREATIVE <strong>HEAD</strong><br />
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