Creative HEAD July/August 2019

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Breath of Baffled about pollution solutions? Revlon Professional’s new MAGN±T Pollution Neutralizer is here to clear the air POLLUTION AWARENESS HAS become commonplace everywhere from skincare to apps. The next obvious step was haircare – everything from poor water quality to microscopic air particles can interfere with hair health and condition. And now we’ve hit the summer months it’s impossible to ignore the effects of the sun and high UV levels. UV rays penetrate and damage the hair protein structure to induce premature hair ageing from the inside, while degrading any colour work on the exterior. Our skin cells regenerate constantly, but our hair shafts don’t – so it’s important to prevent this damage from occurring in the first place. Equip your clients with the necessary defence to keep their hair colour and condition in an optimal state with the new Revlon Professional MAGN±T collection. The five-strong line-up helps to add a layer of protection to every step of the salon experience and homecare, so your clients can breathe a little easier. The star of the show is the MAGN±T Pollution Neutralizer. This patent-pending formula is a hardworking additive to be blended in with your colour or lightening mix. It shields against the heavy metals which settle on the hair shaft from both water and the air. These metals interfere with the hydrogen peroxide in your colour development, generating free radicals, breaking keratin bonds and producing inconsistent colour results. Adding MAGN±T Pollution Neutralizer eliminates up to 90 per cent of these metals and inhibits the creation of damaging free radicals. With an in-built keratin reinforcer, arginine and chelating agents, you can create the optimal canvas for your colour work. Revlon Professionals’ MAGN±T range works with any colour range to create a support structure at every step of the haircare process, from backwash to their own bathroom. 54 CREATIVE HEAD
fresh (h)air CREATIVE HEAD ADVERTORIAL “We’ve had lots of positive feedback, clients love how their hair looks and feels after use. For us, as professionals, we’ve seen some great results – colour lasts for longer and appears more vibrant. We can predict the outcome of a colour even more, because removing pollutants from the hair makes for more precise results and the quality of the hair is improved” ROBERT MASCIAVE, METROPOLIS HAIRDRESSING, KINGSTON CREATIVE HEAD 55
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Creative HEAD July/August 2019

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