ONBOARD Magazine summer 2019

MYBA NEWS
An investment with
the greatest returnsP
Once again The
MYBA Charter Show
has cemented itself
as the top show for
superyacht brokers
on the Mediterranean.
The partnership with
OneOcean Port Vell
has proved extremely
successful and has
been extended for
another two years
The 2019 MYBA Charter Show was the
third to be held atPOneOceanPPortPVellPin
Barcelona and the 31stPin the event’s
long history. It was a show that set several
new records and raised the bar once again
according to feedback already received
fromPa broad spectrum ofPattendees.
Let’s start byPlookingPat the numbers.PThis
year there were 60 yachts on showPwith
a total L.O.A. of 2,653m and an average
L.O.A. of 44,21Pm.PA positive development in
comparison to theP53 yachts and thePtotal
L.O.A. of 2,521m in 2018.
Their total gross tonnage was 29,464
and the quality of the vessels spoke
volumes!PThe accumulated charter rate
wasP€11.486.500,Pwith the average
charter rate of €194.686.P
ThePexhibitorPstands were manned by 502
dedicated members of staff, with 138
of them belonging to our list of ‘Loyal
Exhibitors’ - those that have participated
in 10Por morePMYBA Charter ShowsPbefore
2016Pand in at least one from 2011 to
2016.PInP2018Pthere wereP494 members
of staffPmanningPthePexhibitorsPstands, a
very small difference versus this year, soPit
doesPindeed seem thatPthe Show enjoys
loyal support and many exhibitors are
returning, an indication that it is indeed
good for business!P
The total numberPof attendees was 2,074
of whom 518 were charter brokers and
central agents. 167 out of the 518 were
MYBA Members.PAlso,Pon board were 616
Captains and crew, who worked tirelessly to
ensure that everything was shipshape, and
65 members of the press who made sure
that the event was well documented.PThe
total number of attendees in 2018 was
1,885 so we can safely say that the
Show’s audience is also growing even
though the acceptance criteria remains
as strict as usual.P
Marta Iglesias, MYBA Charter Show
Consultant, commented on the importance
of the quality of the Show’s attendees:P“In
today’s market, where clients can
accessPextensivePinformation with the
click of a button, their expectations
towards a lifetime experience can only be
met by the deep knowledge of the true
superyacht professionals. The MYBA
Charter Show is the annual event where
all thisPprofessionalPexpertisePisPshared
and enhanced amongstPattendees. With
carefully curated superyachts as the focal
point,PvettedPbrokers, central agentsPand
exhibitors get together for four days
of intense networkingPto ensure that
allPthePrequirements for the ultimate
client experiencePare met. The 2019PMYBA
Charter ShowPwillPsoon provePthat it is,
once again,Pthe launching platform for a
successful charter season.”P
Branding, communication, and all
touchpoints, were designed to enhance
the total experience and the holistic
journey that the Show aims to offer.PAnd
itPalso succeeded in capturingPa broader
audience’s attention via MYBA’s social
media channels. An indication of the online
‘chatter’ that surroundedPthe event was
provided byPInstagram where,Pwith 13,000
followers, the Show scored more than
61,000 impressions in just one week.
P
During the Show, MYBA The Worldwide Yachting
Association andPOneOceanPPortPVellPalsoPannounced
that they have agreed to renew their
collaboration for the next two years as
far as the hosting of the MYBA Charter
Show is concerned. This means that the
MYBA Charter Show will be returning
toPOneOceanPPortPVellPfor both 2020
and 2021. The MYBA Charter Show is
the first major event of the superyacht
season for the charter sector and it
is owing to the world-class facilities
ofPOneOceanPPortPVell, a marina that can
cater to a Show of thisPcalibrePandPsize,
thatPMYBA has chosen to celebrate the
next two editions at this port.P
P
It was a spectacular Show and we believe
that it will play a pivotal role in securing
bookings and generating charter revenue.
Thank you to everyone who was a part
of it,Pand we look forward to seeing you
again atPOneOceanPPort Vell from 27 to
30PAprilP2020!P
ONBOARD | SUMMER 2019 | 23