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Business Chief USA August 2019

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CLICK TO WATCH: ‘PROTO LABS CEO VICKI HOLT ON THE RISE<br />

OF DIGITAL MANUFACTURING ACROSS EUROPE’<br />

37<br />

advantage, and how it is meeting<br />

the challenges of an industry being<br />

reshaped by consumer demand<br />

and technological advancement.<br />

Holt has worked in manufacturing<br />

for over 40 years. Working first for<br />

the solution spinoff arm of Monsanto<br />

before stints at industrial giants like<br />

PPG Industries and Spartech, she later<br />

arrived at Protolabs in 2014. “When this<br />

opportunity first came across my desk,<br />

I wasn’t sure. It was a smaller company<br />

compared to the other ones I’d run, but<br />

when I took a deeper look at Protolabs,<br />

the more I realized that this is the<br />

most intriguing business I have ever<br />

been involved in,” she enthuses.<br />

Protolabs specializes in creating<br />

hyper-customizable prototype parts<br />

for companies in need of hyperspecialized<br />

manufacturing builds.<br />

In 2014, the company was one of<br />

the first digital manufacturers to launch<br />

an industrial 3D printing service.<br />

The versatility of the medium suits the<br />

company down to a tee and, true to<br />

form, Protolabs is approaching the<br />

process in its own way. “We’re very<br />

differentiated in the way we approach<br />

3D printing,” she explains. “We focus<br />

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