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Business Chief USA August 2019

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PEOPLE<br />

58<br />

continuing to fight, technology. So, the<br />

sports world could reinvent itself<br />

through digital to combine entertainment<br />

experience, performance, and the<br />

experiences of professional and<br />

amateur athletes.<br />

The benefit is twofold: to give more<br />

visibility to talent, and to facilitate their<br />

relationship with potential supporters.<br />

All this and an opportunity to restore<br />

sport’s positive image, which has been<br />

tarnished by numerous scandals.<br />

But how would this work when so<br />

many people play sports? In 2017,<br />

two out of five people across Europe<br />

“One young player<br />

scored 8 goals!<br />

It disappoints me<br />

that this boy’s raw<br />

talent could go<br />

unspotted due to<br />

a lack of resources<br />

and visibility”<br />

—<br />

Latif Adéothy,<br />

Founder, WeSportUs<br />

AUGUST <strong>2019</strong>

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