Business Chief USA August 2019

ness to the endeavor. Like every
industry, however, high end auctioneering
has seen its share of disruption from
the internet age. The Times reported
that, at the anniversary auction,
“in a sign of how much the auction business
has changed, only 100 people
attended in person and 1,935 participated
online.”
“It was a little confusing, disorienting
… It took about 20 lots for me to just
remember that there were people out
there,” remarked Jones. “The modern
approach to auctioneering is embracing
all the modern technology, understanding
that the good old days as I recall them
are gone, and you really have to be fully
onboard with social media platforms.”
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