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Cemal Aslandağ:<br />
“We’ve locked on<br />
exportation in 2019”<br />
Door and Kitchen products are another branch in<br />
the furniture industry where the country has foreign<br />
trade surplus. Turkey has started serial production<br />
for door and kitchen manufacturing around 2000’s.<br />
Workmanship manufacturing slowly developed <strong>int</strong>o<br />
brand factories. Today Aslandağ Group who proved<br />
their brands in both door and kitchen industries,<br />
showed their success to the market by Tresette Kitchen<br />
products which fit luxury kitchen standards. And<br />
with their door brand Artella which has become a necessary<br />
brand in boutique or brand name apartment<br />
buildings. Aslandağ Group’s CEO Cemal Aslandağ<br />
has emphasized that the company has a continuous<br />
self-development and research with the power of<br />
their 60 years of expert background. Following is an<br />
<strong>int</strong>erview highlighting the company’s main objective<br />
is exports of their products.<br />
How was the first half of this year?<br />
In London, we had started to serve our customers at<br />
Turkish Trade Center. We promoted our store 4A Collection<br />
in Etiler District and we increased our export<br />
trading by those actions. Meanwhile we keep supporting<br />
our social responsibility projects.<br />
How could you provide and keep your brands name<br />
alive in nationally and <strong>int</strong>ernationally?<br />
Best promoting comes with after a successful finished<br />
job. Then the people’s recommendation about<br />
your job to the others. Briefly saying, you consolidate<br />
your place with every success end product. Always<br />
we defined our limits to the best. We did not hold investing<br />
back. We cared about institutionalization and<br />
marketing activities. We follow the world trends and<br />
applied them. Customer trust is important to us. All<br />
those brought us a successful brand familiarity.<br />
You sell your product even to Italy where has many<br />
famous brands. What is the secret of success?<br />
As I said before we are investing in that. For example;<br />
for 3 years we have been making a contest which<br />
name under “I design the door” for university students<br />
whose studying at industrial design, architec-<br />
64<br />
DECOR • July - August 2019
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