IATSE 3rd 2019_web
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eported on the successful conclusion of<br />
negotiations for a successor contract between<br />
ATPAM and the Broadway League<br />
and Local 772 and JAM Productions for<br />
the National Theater. Ongoing negotiations<br />
involve Local 751 and the Brooklyn<br />
Academy of Music and Local 798 and<br />
the Metropolitan Opera and Local 74<br />
and Live Nation. He also reported on the<br />
mergers of Locals 311 and 499 and B-935<br />
and 96.<br />
President Loeb observed that the Department’s<br />
report was comprehensive—<br />
covering coast-to-coast in both countries.<br />
He commended the Stage Locals and the<br />
Department for aggressively organizing<br />
non-union venues, employers and workers.<br />
President Loeb also acknowledged<br />
the efforts to promote safety and training<br />
certifications. Finally, he noted the<br />
coordination between U.S. and Canadian<br />
Officers, observing that “<strong>IATSE</strong> Officers<br />
and Representatives are the finest group<br />
the organization has ever had.” and commended<br />
the Department for its work.<br />
<strong>IATSE</strong> MOTION PICTURE AND<br />
TELEVISION PRODUCTION<br />
International Vice President and<br />
Motion Picture and Television Department<br />
Director Michael F. Miller, Jr., International<br />
Vice President and Director<br />
of Canadian Affairs John Lewis, Assistant<br />
Motion Picture Directors Daniel Mahoney<br />
and Vanessa Holtgrewe, and International<br />
Representatives Steve Aredas, Scott<br />
Harbinson, Lyle Trachtenberg, and Wade<br />
Tyree reported to the General Executive<br />
Board regarding the activities of the<br />
Motion Picture and Television Production<br />
Department since the last meeting.<br />
Vice President Miller discussed the<br />
upcoming launch of new streaming outlets<br />
which continue to disrupt the industry<br />
and promises a crowded field of<br />
contestants in the next few years. AT&T’s<br />
WarnerMedia streaming package (which<br />
will have HBO, Cinemax and WB movies<br />
and series) will be priced relatively high<br />
at $16 or $17 a month, compared to<br />
Disney+ at $6.99 a month. NBCUniversal<br />
is also launching a new platform with an<br />
already large library of content. Apple has<br />
not determined whether its new subscription<br />
will be ad supported or subscription<br />
based, but either way they will need to<br />
create a lot of new material to capture<br />
viewers. Already aiming to remain a<br />
necessary expense, Amazon Prime has<br />
a number of original, high-budget sci-fi<br />
and fantasy series debuting this year.<br />
All of the streamers are wrestling with<br />
the benefits of licensing content to their<br />
competitors versus keeping it for themselves.<br />
Disney, along with its controlling<br />
stake in HULU, has been very clear that<br />
it will not share programming with Netflix,<br />
its chief competitor. CBS, Sony, and<br />
Viacom are likely to continue to produce<br />
and license content, while Disney has indicated<br />
that it will not.<br />
Disney now has operational control<br />
of HULU after acquiring Comcast’s minority<br />
share. NBCUniversal content will<br />
remain on HULU but with the option of<br />
NBC streaming some of that content on<br />
its new streaming service in 2020. HULU<br />
will be home to Disney’s adult content<br />
and expects over 60 million subscribers<br />
by 2024. HULU has announced that it<br />
now has over 27 million paid subscribers,<br />
a 12% increase since 2018.<br />
Hotstar is a streaming service in India<br />
that Disney acquired in the Fox acquisition.<br />
It has over 300 million subscribers,<br />
which is twenty times the number<br />
of Netflix and Amazon Prime subscribers<br />
in India combined. A major factor in<br />
Hotstar’s success has been acquiring the<br />
streaming rights for U.S. hit shows. This<br />
dynamic is playing out in other markets<br />
as well, but to a lesser extent.<br />
YouTube Originals announced a shift<br />
to AVOD. This shift to free content with<br />
ads is a move away from YouTube Premium<br />
(formerly YouTube Red) and is shifting<br />
from higher cost scripted content to<br />
lower cost live event, music, and gaming.<br />
Both NBCUniversal and Viacom are<br />
developing international streaming services.<br />
NBC’s new service will be available<br />
free with ads to Comcast and Sky MVPD<br />
customers in the U.S. and Europe, opening<br />
access to over fifty million viewers for<br />
advertisers. Viacom has recently acquired<br />
Pluto TV which will operate as an AVOD<br />
platform and feature content from the<br />
company’s cable networks.<br />
Amazon is growing its acquisition<br />
and production slate and analysts estimate<br />
that by 2024 they will double their<br />
current spend of $5 billion per year.<br />
It is clear from this litany of new players<br />
in the field that competition for online<br />
viewership and dollars is about to become<br />
fierce and will affect our negotiations for<br />
years to come.<br />
A recent study found that Netflix has<br />
become more popular for viewing TV<br />
content than actually watching it on traditional<br />
cable and broadcast TV. Viewing<br />
content “second hand” like this generates<br />
residuals that provide one stream of funding<br />
to the Motion Picture Industry Pension<br />
Plan. However, if companies decide<br />
that retaining their content is more valuable<br />
than licensing to other entities that<br />
64 OFFICIAL BULLETIN