Happiful October 2019
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Being ethical just got fashionable<br />
Keen to support a good cause, and look good doing it? Check out these responsible<br />
fashion brands and get shopping – absolutely guilt-free!<br />
Writing | Kat Nicholls<br />
1 Pickle London<br />
Inspired by a mutual love of<br />
rainbow colours, a good slogan<br />
sweatshirt, and a desire to<br />
‘give back’, friends Alison (aka<br />
Pickle) and Frances created<br />
Pickle London. The duo<br />
sell ethically made tees and<br />
sweatshirts, with a core aim of<br />
making their customers smile.<br />
They donate £5 from every<br />
sweatshirt and £2.50 from every<br />
tee in their Happy Collection to<br />
mental health charity<br />
Mind, to support<br />
1<br />
the brilliant<br />
work it<br />
does. Shop<br />
pieces from<br />
the Happy<br />
Collection at<br />
picklelondon.<br />
com<br />
2 Mantra Jewellery<br />
If you’re a fan of<br />
affirmations and<br />
mantras, this is the 2<br />
brand for you. Each piece<br />
is inscribed with a positive<br />
mantra, and customers are<br />
encouraged to take a few<br />
minutes during the day to<br />
hold the piece, and repeat the<br />
mantra as needed. Created<br />
with sustainability in mind<br />
(the packaging is recyclable<br />
and it’s signed up to a<br />
paper off-setting<br />
initiative), the<br />
brand supports<br />
a number<br />
of charities,<br />
including<br />
Bullying UK and<br />
Breast Cancer<br />
3<br />
Haven. Shop at<br />
mantrajewellery.co.uk<br />
3 Maison de Choup<br />
According to founder<br />
and mental health activist<br />
George Hodgson, the<br />
Maison de Choup brand<br />
was born out of anxiety,<br />
and a restless necessity to<br />
create. Today the brand sells<br />
ethically-sourced unisex<br />
tees and sweatshirts,<br />
with 25% of all<br />
proceeds from<br />
their Words Fail<br />
Me T-shirt going<br />
to charity Young<br />
Minds. Shop the<br />
Words Fail Me tee at<br />
maisondechoup.co.uk<br />
4 Zuela<br />
Sustainable lingerie designer<br />
Steff Pitman combines healing<br />
crystals with a self-love<br />
message to create beautiful<br />
4<br />
underwear that ‘stretches<br />
with every breath you<br />
take’. Struggling with<br />
panic disorder and<br />
depression herself,<br />
Steff found comfort<br />
in crystals. Each<br />
piece comes with<br />
a pocket full of<br />
crystals, so<br />
you can take<br />
their healing<br />
energy<br />
wherever<br />
you go –<br />
plus 5% of its<br />
net profits are<br />
donated to Mind.<br />
Shop pieces online at zuela.co.uk<br />
5 Origin<br />
Selling ethical, unisex<br />
sweatshirts, T-shirts and<br />
accessories, Origin is a<br />
100% not-for-profit fashion<br />
brand where all profits go<br />
to humanitarian projects in<br />
African communities. Origin<br />
has a rigorous checklist to<br />
ensure the projects it<br />
supports are locally<br />
led, sustainable for<br />
locals, and have<br />
a selected social<br />
impact goal. Shop<br />
Origin clothing at<br />
originafrica.co.uk<br />
5
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