Indian Jeweller (IJ) Magazine August -September 2019

Show RepoRt
Spectrum SeminarS kept the
audience in rapt attention
systems. “Due to unorganized systems there
are bound to be losses. I intend on setting
up systems that are ownerless and the owner
should not be involved in every decision.
This will help process to continue even in my
absence.”
Narendra concluded by saying, “Consumer
buying behaviour has changed. Earlier, it was
based on trust by compromising on design
quality. But now design is king and it drives
sales.” Bhavishya weighed in by saying, “Since
Mia is owned by Tanshiq, trust is a given.
However, the design plays a greater role.
Consumers are now asking themselves is this
jewellery piece an extension of me?”
The Spectrum Seminars at IIJS 2019
covered a wide range of topics addressing
various aspects of the jewellery business
including many new areas and approaches that
have come into focus with the evolution of
technology, marketing and the retail business.
Eminent speakers were invited to be a part of
the panel discussion for 13 seminars. Some
of the interesting topics included GJSCI’s
discussion on up skilling gems and jewellery
industry, Industry Overview and How to
Kickstart Cycle of Growth, What they don’t
Teach you about Buyer-Seller Relationships,
Bridging the Gap between Designers and
Manufacturers, Tapping the Consumer at
every point of their Digital Journey and more.
Unfolding the Vision
GJSCI organized a seminar to discuss the
importance of skills and crafts manship in the
jewellery industry that began as a handmade
endeavor. In view of the ever-changing
business dynamics, up skilling of existing
work force has become an in evitable part of
a company’s growth strategy. Such proactive
approach would help them to remain globally
competitive and keep the work force optimally
motivated.
Speakers Sanjay Kothari along with Rajeev
Garg, ED and CEO of GJSCI facilitated
those companies that have been producing
outstanding jewellery creations. Sanjay
Kothari, Chairman of Gems & Jewellery Skill
Council of India spoke about the importance
of maintaining consistent quality of jewellery
so that India remains a leader in jewellery
manufacturing. “We need to give a boost to
the jewellery manufacturing industry so that
we can provide good quality products at
attractive prices,” he said.
Reshaping the Industry
The seminar organised on reshaping the
traditional way of doing business was a great
learning experience, which included designer
Pallavi Folley, Keerthana Grandhi of Vaibhav
Jewellers, Peenal Rathod of Rathod Jewellers,
Narendra Motwani of Malabar Gold and
Diamonds, Bhavishya Kelappan of Mia by
Tanishq and Devyani Dande of Govind
Dande & Sons. The session was moderated by
jewellery and watch consultant Anil Prabhakar.
Pallavi began by saying, “You can no longer
design for a crowd. It has to be personalized
according to each consumer. Most of my
creations have been inspired by my friends or
family. I recently created a prayer egg which
featured Gayatri Mantra for a friend who is
going through a rough patch.”
Keerthana shared, “Our focus is on giving
a good experience to our consumers. It is
created keeping consumer in mind and we
expect customers to enjoy the jewellery and
only if they like it they should buy.”
Peenal stressed on the need for effective
Bridging the Gap between
Designers and Manufacturers
The seminar on bridging the gap between
designers and manufacturers included a panel
of designers along with manufacturers that
included Indra Jadwani, Hetal Vakil Valia, Ishu
Datwani, Aditi Motla and Tanmay Shah. Hetal
began by saying, “Today the target group
for your jewellery matters a lot. Millennials
are okay with paying a little more money
for good designs and are more interested in
experiences.” Indra shared, “Manufacturers
expect designers to be creative and
122 | august-september 2019 | INDIAN JEWELLER