Indian Jeweller (IJ) Magazine August -September 2019

RetAil & ecommeRce
CaratLane opens a new store in Powai
Expanding its presence in retail, CaratLane - A Tanishq
Partnership, has recently launched a new store at
Mumbai’s City Park in Powai. With this latest addition,
CaratLane now has 7 stores in Mumbai, 15 in the Western
region of India and 62 across the country. The new outpost of
CaratLane brings a brand new jewellery buying experience to
shoppers in the vicinity, especially to consumers that love to try
before they buy.
Speaking on the opening of new store, MithunSacheti, Founder
& CEO of CaratLane, said, “Mumbai is a crucial market for us and
we have had a high demand to launch more stores here. This
store is likely to appeal more to the young working professionals
residing in the area and hence is designed keeping their needs
in mind. We are looking forward to welcoming the residents of
Powai to a whole new experience that will help them discover
fine jewellery like never before.”
The new outlet supplements the brand’s strong foothold in
the retail.
Apranje Jewellers and Forevermark
present a diamond showcase
This season, Forevermark, the
diamond brand from the De Beers
Group will showcase a sparkling
collection of diamond solitaires at the
Apranje Jewellers’ store in the city. These
beautiful Forevermark diamonds are on
display from 18 July to 5 August 2019.
Forevermark diamonds are the world’s
most carefully selected diamonds while
Apranje Jewellers are known for their
high quality standards and consistency
in designing hallmark jewellery pieces.
The solidarity of these two brands have
brought about an ideal association to
offer elegant diamond solitaires that
come with a unique inscription number
by Forevermark assuring you that
they are the most beautiful, rare and
responsibly sourced diamonds.
Gracing the launch was the talented
filmstar, Haripriya. Adorned with
beautiful Forevermark jewellery, she
said, “It is truly a privilege to be present
LtoR - Ambika Narayan, Director, Apranje Jewellers, filmstar Haripriya,
Sachin Jain, President - Forevermark India
at this exquisite Forevermark diamond
showcase exclusively at Apranje
Jewellers. A Forevermark diamond is
known for its beauty and rarity. Given
that less than 1 per cent of the world’s
diamonds are eligible to become
Forevermark diamonds, makes me
feel even more special to wear this
beautiful piece of jewellery today.”
48 | august-september 2019 | INDIAN JEWELLER