Indian Jeweller (IJ) Magazine August -September 2019

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productive but the space to do so is very
little. Manufacturers pay very low so there is
no growth for the designer.” Aditi spoke on
behalf of the manufacturers, “Investment is a
three-way process. Manufacturers, designers
and consumers are all stake holders. Ishu
Datwani, Anmol, said, “A retailer bridges the
gap between the designer and consumer.
Designers cannot charge a premium for
designing. The most important factor is the
salebility of the product. Design is king.”
GJEPC’s ‘Jewellers for Hope’
charity dinner donates 1Cr
Pramod Kumar Agrawal, Chairman, GJEPC,
hosted ‘Jewellers for Hope’ charity dinner
in the presence of Guest of Honour Paul
Rowley, Executive Vice President, Diamond
Trading & Distribution, De Beers Group;
Evgeny Agureev, Director, Alrosa; Colin Shah,
Vice Chairman, GJEPC; Milan Chokshi,
Convener - Promotions & Marketing, GJEPC
and Mansukh Kothari (Convener, National
Exhibitions, GJEPC) amongst others.
‘Jewellers for Hope’ is a fundraising event
that has been conceptualized to support
destitute children and deprived people in our
society. This years ‘Jewellers for Hope’ 2019
joined hands with GJNRF which works for
the welfare of army and their families; Tribal
Integrated Development and Education
(TIDE), working ceaselessly for the upliftment
of the poor and needy tribal people; and
Shrimad Rajchandra Love and Care (SRLC),
an organization working to bring about a
change in the lives of the underprivileged.
A table worth Rs 3 lakh each have resulted
in a total of Rs 90 lakh with 30 tables being
sold. GIA and De Beers were some of the
leading contributors. 3 NGOs were donated
Rs 33 lakh each and no money has been
kept by GJEPC. Chief guest Paul Rowley,
EVP, Diamond Trading, De Beers Group
spoke about various CSR activities done by
De Beers in Gaborone and other parts of the
world.
SwarovSki GemStoneS
Brand PartnerS
launch StunninG
collectionS at iiJS 2019
Yug by Tanvi Gold Cast - Ancient & Glitter Collections
Swarovski’s Ingredient Brand Partner Yug by Tanvi Gold Cast unveiled two
exciting new collections, Ancient and Glitter, both with the brilliance of
Swarovski Zirconia at IIJS 2019. The Ancient Collection has been created
to honour the ancient craftsmanship and handwork of former times, but
the designs have now been created using the latest technology. The artwork
of the Ancient collection, however, remains true to its era and retains all of
its original charm. The addition of Swarovski Zirconia adds freshness and
brilliance to these Yug pieces.
Paul Rowley, Pramod Agrawal, Colin Shah
Donating the Cheque to one of the NGOs
Bhindi Manufacturers - Viraasat Collection
Bhindi Manufacturers launched its new Viraasat collection created with
Swarovski Zirconia. Viraasat, meaning ‘inheritance’, is a collection that draws
its inspiration from ancient India’s jewellery tradition. Featuring handcrafted
jewellery embellished with Swarovski Zirconia in delicate rose cut, this
collection reflects India’s rich heritage of craftsmanship, a legacy still passed
down through the generations. Viraasat also makes a small contribution to
India’s abundant design heritage, and one that resonates with the country’s
culture.
124 | august-september 2019 | INDIAN JEWELLER