Indian Jeweller (IJ) Magazine August -September 2019

ExpErt column
Gunjan Suri
Founder &
Creative Director,
Gunjan Suri
Couture Jewels
BROAD STROKES
Design to Perfection
In this column Gunjan takes a critical approach to the term design
scape , evaluating the characteristics of design at a very basic level,
thus making a conscious effort in changing the face of design
In this article we will discuss how can one
achieve an ideal designscape (derived from
the word landscape) in their work wherein
the designer can work on certain skills to
enhance an extensive view or representation of
the design. In simple terms it usually signifies
a culmination of various characteristics that
help in design building and it also means that
one needs to pay acute attention, as to how
one can play with various elements.
• Dynamic play of various elements actually
helps in establishing a visual impact in the
design periphery. It usually arises when the
designer makes a conscious effort to bring
about a contrast with elements like colour
.for e.g., it could also be created with a
kinetic movement in a particular piece , in
fact that could be an added feature to create
a dynamic effect.
• Creating surprise elements in a piece can
actually create drama and intrigue the
consumer at a mega level. Imagine a ring
that opens up and there is an added feature
or design flavour that is unique on the
inside. Another example could be a pendant
that is unique on both sides.
Ariadni Kypri
• Arrangements of design elements like forms
and shapes carry a certain weightage , the
outcome of a design can be altered by simply
changing the arrangement of elements, for
e.g. a simple way to understand this is how
when we change a symmetric arrangement
in a design to a asymmetric one the result is
different .
• Synchronization – on the one hand when
the synchronization effect is assessed
by making sure all elements used are
in harmony it creates pleasing aesthetic
content, on the other hand when the
elements are not in harmony it usually
brings a differentiated flavour to design.
One can decide depending on the line
of jewellery they make, for classic jewels
the first option is preferred and for jewels
that are meant to create a buzz the second
option would be ideal.
Maarja Niinemägi
Play of these characters can actually bring
or add flavour to the designer’s spectrum;
it helps in identity formation, creates
aesthetic markers, and actually brings about
a regeneration of design. Paying attention
to minor details in order to achieve an ideal
design canvas can lead to creating a brand
identity. To overcome the challenges faced by
designers, the only way forward is to enhance
the usage of design elements.
INDIAN JEWELLER | august-september 2019 | 141