Indian Jeweller (IJ) Magazine August -September 2019

Branding & advertisement
senco gold & diamonds
rolls out a new campaign
“shine On” featuring ace
Cricketer sourav ganguly
Senco Gold & Diamonds rolled out a new
brand campaign “Shine On” featuring former
Indian cricketer Sourav Ganguly who is also
the brand ambassador of Senco Gold & Diamonds
since 2015. In a new TVC for AHAM, a new range
of men’s jewellery from Senco Gold & Diamonds,
Sourav will be playing a role of his own life – how
he outplays the rivals and silences the critics. In
a glittering event in Kolkata, Prince of Calcutta
Sourav Ganguly and Suvankar Sen, Executive
Director –Senco Gold & Diamonds, unveiled the
new range of “AHAM” collection.
AHAM, the new men’s collection from the house
of Senco Gold & Diamonds offers a signature
collection of rings, bracelets, cufflinks, ear-studs,
chains and pendants in diamond, gold and silver.
The collection has been designed especially for
the cosmopolitan man; urbane, dignified and
grounded. This signature range can be used as
part of daily wear as well as in social occasions or
for sheer power dressing by the men of honor.
The brand AHAM embodies the spirit of selfconfidence
along with the desire to succeed. Who
embodies it other than Sourav Gaungly? He is a a
self-made ace cricketer, an astute captain and one
of the best thinking minds in India. Today’s youth
who are hungry to succeed can easily relate to
him and draw inspiration. AHAM is just not a style
statement, a vision to move in dada’s path and
become successful in life. The idea of the campaign
is based on the persona and the charisma of
such a gentleman who is always shining brightly.
The tagline “SHINE ON” signifies the inherent
encouragement to become successful.
LtoR - Suvankar Sen, Shaankar Sen &
Sourav Ganguly
Buzzinga Digital wins the digital
mandate for Khazana Jewellery
Famed to be one of the major retailers
of South India’s jewellery market,
Khazana Jewellery has awarded its
digital mandate to Mumbai-based Buzzinga
Digital. With more than 50 outlets spread
across South India and the Middle East, the
brand offers a wide range of intricate designs
under its signature Bridal, Temple, Fusion,
Antique, Classic, and Kundan Collections.
For almost three decades, this jewellery powerhouse from the South
has pushed the boundaries of design and innovation and is poised to go
further with Buzzinga Digital by its side. Buzzinga Digital, a 360-degree
digital marketing agency, will employ its expertise in managing the
brand’s digital persona.
Speaking on the appointment, Kishore Jain, Managing Director,
Khazana Jewellery, said, “We are aggressively scaling up Khazana
Jewellery through digital media. We believe Buzzinga Digital has the
attitude, agility, and skill to partner with us in this growth and definite
potential to help us reach our goal. We are glad to have them on board
and see them as long-term partners.”
Speaking on the new account win, Buzzinga CEO, Yashraj Vakil, said,
“This new association is extremely exciting for us. Khazana Jewellery
poses a distinctive challenge compared to some of our other clients.
They have a distinctive mix of targeted demographics and geographies,
which are at the precipice of digital growth in India and are ready to take
the plunge. We’ll be ready as they buckle up for this new journey and
make Khazana Jewellery their jeweler of choice.”
Tanishq launches new campaign
‘Ahalya’
Tanishq has partnered with OMI, outdoor agency arm of
Laqshya Media Group to launch and execute their latest
campaign ‘Ahalya’. Tanishq’s campaign ‘Ahalya’ is all about how
beautiful and ethereal a woman’s intrinsic radiance is. It has thus
selected media vehicles which are high on impact and that evoke a
lasting impression, like panaromic billboards, airport media and mall
media, gathering maximum eyeballs which
are apt as per the TG’s presence physically
and psychologically.
“We’re launching this exceptional diamond
jewellery collection because it reflects the
inner fire emanating from the woman who
adorns it. The campaign captures the brilliance,
scintillation and fire in the diamonds of this collection and is an ode
to the beauty of the woman who is her own muse. We hope women
enjoy experiencing this collection as much as we enjoyed bringing
it to them,” Deepika Tewari, Associate Vice President, Marketing,
Jewellery Division at Titan Company Limited, said.
52 | august-september 2019 | INDIAN JEWELLER