Indian Jeweller (IJ) Magazine August -September 2019

South Mumbai’s swanky jewellery store
Irasva is reminiscent of the sleek and
modern silhouette of New York City’s
iconic Empire State Building. Hailing from
New York herself, founder Leshna Shah is
the creative genius behind this contemporary
and modern marvel. The brand is owned by
Renaissance Global Ltd. which has recently
made its foray into the B2C sector, having
been a leader in the B2B export sector for
decades.
Irasva offers diamond studded jewellery that
is perfect for a weekend brunch, a casual night
out or even to match with office wear. The
brand caters to a confident, modern woman
who knows what she wants and is not afraid
of shattering glass ceilings. She is smart, well
travelled and has a keen sense of modern
aesthetics while keeping her Indian roots
intact.
The showroom is spread across almost
3000 sq ft of retail area with two levels, and
is designed for self-discovery set against the
backdrop of world-class décor. Fluidity is the
central theme of the brand which is apparent
in its jewellery creations as well. Each piece
has been created with an aim to provide some
sort of motion and allows the diamonds to
reflect maximum light. The brand promotes
the idea of self love as depicted by its name,
‘Ira’ meaning love and ‘Sva’ meaning essence
of self in Sanskrit.
The ‘S’ in Irasva stands for infinity, which
is symbolic to what the brand stands for and
is incorporated in the interiors of the store in
various forms. With elegant high ceilings, glass
windows, reflecting mirrors and high-back
chairs, the store allows the customers to explore
more. Irasva is designed like a contemporary
temple by Fitch, a world-leading brand that is
known for state-of-the-art designing.
The collections include themes like Circle of
Life featuring a twist on the all time favourite
hoops denoting a life that comes full circle.
The Skyward Bound Collection captures the
memoirs of an adventurous journey towards
achieving one’s ambitions. Each piece of this
collection narrates a rare story that celebrates
the well-deserved wings of freedom. The
Scatter waltz collection defines each diamond
as a moment of your life that is captured as you
waltz from one precious moment to another.
When seen together, these moments form a
beautiful piece that is a depiction of your life.
The store also features a dedicated section for
occasion wear jewellery pieces that are heavier
in design and more appropriate for weddings
and special occasions. These pieces have been
created with diamonds as well as coloured
gemstones like emerald, rubies and sapphires.
Another section includes a Disney Princess
themed collection which has been licensed
by the original Disney Group featuring motifs
from various Disney characters. These are
mainly targeted for teens and younger women
but have been designed in a way that can be
confidently worn by a woman who has a soft
corner for Disney movies.
Where: 67, HUGHES ROAD, GAMDEVI,
MUMBAI, MAHARASHTRA 400007
INDIAN JEWELLER | august-september 2019 | 99