Indian Jeweller (IJ) Magazine August -September 2019

Special Feature
Social Media: Boon
or Bane?
Social media is a double edged sword. On
one hand it can throw up creative ideas that
can inspire you and on the other hand, it can
lead to unfair comparisons. Due to instant
access to a stranger’s life, we are constantly in
competition with people who could be on a
totally different path than ours. Social media
only highlights achievements and successes
but fails to show the tough journey behind it.
It can also be an unnecessary distraction that
leads to wastage of time.
Pareto Principle
One of the most useful principles for success is the Pareto
Principle. It is based on the fact that most things in life are
unevenly distributed, thus striking the right balance will lead to
success. The principle states that 80 per cent of the wealth of a
nation is contributed by 20 per cent of its population. Likewise, 20
per cent of input generates 80 per cent of the output so the focus
should be on the 20 per cent that gives value. This principle can
be applied to every businessman in any field as it helps him focus
on value and not get caught up in mundane details.
Start Early
Every successful entrepreneur begins their day at
the crack of dawn. Early risers have been proven
to achieve a lot more than late risers as they take
advantage of the positivity an early morning
brings. It keeps the mind fresh and active and
can be used to get in some exercise as well. After
all, early to bed and early to rise makes a man
healthy, wealthy and wise.
Read Read & Read
Knowledge is truly power and the best way to amass knowledge is through
reading. No matter what your field is, it’s important to have thorough
knowledge regarding current events, industry news and future prospects.
Armed with knowledge, you can easily navigate the direction of your journey
and achieve your goals. Microsoft founder Bill Gates is known to have
set aside 1 hour per day before his bedtime exclusively for reading. Albert
Einstien and Barrack Obama have also been known to be book lovers.
Heart over Head
The legendary battle between head and heart has polarized
crowds for a long time. At some point in the arduous
journey to success, the mind shuts down and heart needs to
take over. A successful individual is one who is able to make
the decision to either follow logic or trust their gut instinct
and end up achieving their goals.
88 | august-september 2019 | INDIAN JEWELLER