Indian Jeweller (IJ) Magazine August -September 2019

Designscape
I feel my jewellery
should also bring
some kind of joy
to people who buy
it -- some kind of
amusement. I want to
create something that
is not just a piece of
adornment. My pieces
should ignite
conversation
technique there is different. I have beautiful
gold ornaments from Banaras -- things you
normally don’t get these days.” Her inspiration
stems from these traditional art forms but what
makes her different is her approach, which is
rather eccentric in many ways.
Mrinalini’s jewellery is unique and with her
creations she encourages people to break the
monotony and be experimental. “People of
my age want something that they will wear in
the future. They don’t want to be as careful as
their parents. We don’t want to store jewellery
in the locker anymore! So, I find a lot of
brides coming to us for something that they
can wear more often, even after their wedding
is over, for a party or a friend’s birthday.”
Her take on the traditional Kaleera has
been a game changer. Brides from all over
India want to wear her Kaleeras. “There is a
gap in the market for such products. We are
completing five years of my journey with
Kaleeras and I have done some extremely
different ones for extremely brave and funloving
brides.” Taking inspiration from
ordinary things and making it astonishing has
been Mrinalini’s forte. “I like to add a little
fun to everything that is happening around
me and I am a big fan of cartoon, fashion and
movies. In my house, I have lots of plants. If I
see a new plant blooming, it really excites me
and makes me feel happy. I feel my jewellery
should also bring some kind of joy to people
who buy it -- some kind of amusement. I
want to create something that is not just a
piece of adornment. My pieces should ignite
conversation.”
The biggest challenge Mrinalini faces is
the fact that her jewellery is not precious. To
64 | august-september 2019 | INDIAN JEWELLER