Indian Jeweller (IJ) Magazine August -September 2019

Editor’s note
All thAt
GlittErs
With gold prices touching unprecedented highs,
all hopes of a successful festive season seemed
bleak. However, the overwhelming response
from the IIJS show has rekindled the hopes of above
average festive season sales.
Enticing a consumer to purchase jewellery is no easy
task. Not only do you require exceptional craftsmanship,
innovative designs and superlative marketing techniques,
factors like location of store, origin of gemstones and
diamonds play a key role in the success of a retail venture.
This issue’s cover story focuses on the importance of
selecting the right location for your retail store and
various factors that jewellers consider before zeroing in on
a particular location.
The jewellery industry has placed trust at the centre of
their business model, but how transparent are jewellers
when it comes to revealing the source and origin of
gemstones and diamonds? Jewellers from across the
country weigh in. Experts like Ahmmed MP and Gunjan
Suri give valuable insights on the gold import duty hike
and importance of landscaping while designing jewellery
pieces respectively.
The issue also covers the most glamorous jewels from
Couture India Show and a comprehensive report on the
recently concluded IIJS show along with 10 habits of
highly successful people.
editor
Alok Kala
necklace courtesy: Graff
34 | august-september 2019 | INDIAN JEWELLER