Indian Jeweller (IJ) Magazine August -September 2019

Branding & advertisement
Anil Kapoor appointed new brand ambassador for
Malabar Gold and Diamonds
Kerala based jewellery retailer
Malabar Gold & Diamonds on
Wednesday announced it has
appointed Bollywood actor Anil Kapoor
as its brand ambassador. Kapoor joins
Bollywood actor Kareena Kapoor Khan,
South Indian film actor Tamannaah Bhatia
and former Miss World Manushi Chillar in
promoting the brand.
The 62-year-old actor will be seen in a
new television commercial series by the
brand titled ‘Malabar Promises’, which will
be released shortly. Known for his versatile
acting, the National Film award winning
actor’s career has spanned almost 40 years
as an actor, and a producer since 2005.
He has appeared in numerous Bollywood
movies along with a brief stint in Hollywood
as well as two television series.
“We are happy to welcome Anil Kapoor
to the Malabar Family. We have been
associated with the actor over the last five
years for various store inaugurations, so this
was a natural progression of our relationship.
His fame and recognition in India as well as
globally will undoubtedly complement and
strengthen our communication strategy to
achieve the aggressive expansion plans we
have in India as well as globally,” Ahammed
MP, chairman, Malabar Group, said.
Kalyan Jewellers strengthens
trust through 4 Level
assurance plan
Kalyan Jewellers unveiled the 4-Level Assurance
initiative by offering patrons the 4-level assurance
certificate. While jewellery retailed at Kalyan Jewellers
goes through multiple purity tests and are all BIS hallmarked,
the 4-level assurance certificate promises customers
payment on the value
of purity mentioned
in the invoice during
exchange or resale. The
product information
section under 4-level
Assurance clarifies that
customers are charged
gold rate only on the
total value of the gold used, after deducting the weight of
other materials like lac, gemstones, glass, wood, enamel etc,
from the total weight of the product.
The 4-level certificate will be applicable across all
Kalyan showrooms in India from August 1, 2019. Existing
customers can walk into any Kalyan Jewellers showroom
with their jewellery to have them re-evaluated and 4-level
assurance stamped. A similar certification has already been
implemented for diamonds and gemstone jewellery at
Kalyan Jewellers. The jewellery brand is also running a media
campaign about this 4-level assurance certification.
Luxury jeweller Tiffany &
Co makes its way to India
through Reliance Industries
India’s Reliance Industries Ltd is partnering with
iconic US-based luxury jeweller Tiffany & Co to
open a line of stores in the country, adding yet
another marquee name to its growing portfolio of
brands. Tiffany, popular for its engagement rings
and robin’s egg blue boxes, plans to open stores in
New Delhi and Mumbai in the second half of fiscal
years 2019 and
2020 respectively,
the company said,
adding that India’s
“growing luxury
consumer base
presents a unique
opportunity”.
The tie-up
comes as Reliance,
which is run by Asia’s richest man Mukesh Ambani
who runs a sprawling conglomerate, bolsters
its consumer-focused units such as retail and
telecoms to match the strength of its dominant oil
and gas business. The company bought British toy
retailer Hamleys earlier this year. For Tiffany, known
for its diamond engagement rings and a flagship
Manhattan store made famous by Audrey Hepburn,
the deal represents its latest effort to expand
globally as it battles subdued demand in the United
States and Europe.
54 | august-september 2019 | INDIAN JEWELLER