2011-12 Media Guide (PDF) - NBA.com

Designed to represent Charlotte’s diverse urban culture as well as the
city’s strength and stability, Time Warner Cable Arena incorporates
contemporary design elements that highlight a focus on creating an
exciting future for the Queen City’s residents. Fans and visitors alike
find familiar reflections of their community in the form of public art
and unique displays which pay tribute to the region’s rich sports and
commercial history.
BSE, which operates the city-owned building, set out to “wow” the
community by providing a unique experience for guests while treating
them to a superior level of amenities. The arena’s most distinctive
element is the 38-foot high, 36-foot wide, 80,000-pound scoreboard,
created by Spurgeon Design Group and manufactured by Daktronics,
which features a three-dimensional, backlit Charlotte city skyline that
sits atop the center-hung display. The skyline “comes to life” through
a 360-degree projection system that allows the sky to change at the
touch of a button.
One of the arena’s most unique attractions is Rock the Rooftop, a fan
zone located on the Uptown Concourse. With an open view of the lower
bowl, Rock the Rooftop provides the ultimate setting for indoor tailgating,
complete with concessions, an interactive kids area and a 35-foot
water tower that features a theatrically lit stage.
Ticket holder comfort is the hallmark of the Time Warner Cable Arena
experience. The arena features 60 percent of its seating from baseline
to baseline, providing guests with a unique feeling of closeness to
the court, stage or ice. Generous seating and legroom is standard in
every seat, and seating configurations for Time Warner Cable Arena
were developed by incorporating the best elements from other NBA
and NHL facilities.
Food is important to providing an emotionally engaging experience
for guests, and highly regarded Charlotte food consultant John Sergi
and Levy Restaurants prepare all the food offerings at Time Warner
Cable Arena. Guests enjoy incredibly diverse menus with something
for everyone, from fan favorites at general concessions and to the
unexpected in Frontcourt, the arena’s fine-dining restaurant. Pre-planned
catering for business events or entertaining is also available, demonstrating
again that Time Warner Cable Arena is committed to providing its
guests with the best, regardless of where they are in the building.
Indoors or out, patrons of Time Warner Cable Arena are reminded of
Charlotte’s rise as a world class city. The outdoor Trade Street plaza
features a large video screen to see coming attractions, a sizeable
entertainment stage and access to the fully appointed Team Store
where fans can purchase team apparel and gifts. As guests enter the
four-story atrium located off the plaza, they are greeted by one part
of the arena’s major public art projects: a large colored-tile mural by
artist Mike Mandel depicting the history of basketball in the Piedmont.
Additional pieces of public art are located both inside and outside
the building, and include the four lighted entry columns on Trade Street
by artist Andrew Leicester, the main lobby’s colorful terrazzo floor
created by Thomas Sayre, photographic murals by local artist Tommie
Robinson and three outdoor carved granite benches by Paul J. Sires.
Time Warner Cable Arena is a trademark of Time Warner Inc. used under license
TIME WARNER CABLE ARENA
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