MichaelMIC. Place is agraphic designer who isknown for creating brandidentities and utilizingtypography in interestingand unique ways. He’soriginally from NorthYorkshire, England andhe got his first design jobrecord sleeves. Twoyears later, Michaelbegan working for TheCHADesigners Republicdesigning more recordcovers and other projects,including the type fora video game calledWipeout. Then, in 2000,Michael quit TheDesigners Republic totake a year off to travelafter the year off, Michaeland his wife decided tostart their own studioELcalled Build, which theystill run to this day. Theirstudio focuses on helpingthe clients uncover thebigger picture for theirideas and to get that ideaacross in an excitingway, primarily throughprint media.with Bite It! designingwith his wife and rechargehis creative juices. So,Michael has never really been interestedin design trends. He usually tries to stayaway from design magazines and such,because he prefers to think more forhimself. So to help gain inspiration, helooks toward the mundane items such aslabels, boxes, and instruction manuals.He enjoys finding the beauty withinthings that people ignore. When it comesto Michael’s type and design choices,he really enjoys making things thatget an emotional response out of peopleand allows them to look at a piecefor 15 minutes and still find new things.Focusing on his use of typography,Michael tends to use sans-serif typefaceslike Helvetica, or use his own bespoketypefaces. When creating his typefaces,Michael tries to capture the brand’spersonality so that the type can be anidentifiable figure on its own. He reallyenjoys designing typefaces because apiece of himself is embedded within eachand every letter he creates. Sometimes, hedoesn’t even design the entire alphabet,he just designs the specific letters thathe needs. So, when Michael works withneutral fonts like Helvetica, he has funtrying to make it elicit different feelingsthat range from clinical to warm. Itall just depends on how he plays with thescale, layout, and overall form of the type.All in all, Michael C.Place truly loves whathe does. He has a passionfor print media becauseit’s tangible, it requiresattention to detail, andthe print is permanent.So, when he is designingand utilizing type, hismain goal is to get anemotional response outof people. If he’s donethat, then the designwas successful.Visit studio.build ifyou want to see moreof Michael’s work.DO/GOOMICHAEK R I S TD L /WORK *C*PLE N * S ADA ONT/S CE*BED L O C HTL OP/JU IEVESA 2 0 1 9ST/GO!IN*YOUDO GOOD WORK“This spread was created as part of a larger typography book for the MACA–1340 Typographyclass. The spreads within the type book each focus on a different typographer who hashad an impact on the design world. My spread focuses on Michael C. Place who is a Britishtypographer who enjoys making people stop and figure out what he is trying to say. So,I was influenced by this and made a piece that captures how positively he thinks abouttype. The piece has two separate messages on it. The blue and yellow letters say, “MichaelC. Place believes in you” and the pink and purple letters say, “Do good work. Don’t stopjust go.” I feel like those two phrases capture his philosophy on design and how much hewants other people to succeed in this field. I also chose to use cyan, magenta, and yellowbecause they are the colors used for print media, which is Michael’s favorite format towork in.”66DE STIJL POSTER“This poster was created in the MACA–2050 Design 3 class toprovide information about an art movement that had an impact ontoday’s design culture. The De Stijl movement took place from 1917 – 1931and primarily focused on pure geometric abstraction. That meansartists like Piet Mondrian and Theo Van Doesburg only used primarycolors, neutral colors, mechanical lines, and rectangles to create theirpaintings. The goal of this piece was to represent a variety of the movement’spaintings within my poster and capture the essence of the De Stijlmovement as well.”Kristen Sadlocha
Geometric Abstraction.Utopian Vision.Piet Mondrian.Theo Van Doesburg.Primary Colors.Neutral Colors.Mechanical Lines.Rectangles.Sculpture.Architecture.Painting.Literature.
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2020
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you in person, as well as in our re
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First, when starting any project, I
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IizingerestingHe’sorthd andsign j
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IRON MAN, Colin Crosby“This work
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TED TALK:WHAT WE LEARN BEFORE WE’
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ARMOR-DILLO, Sarah Garlock“This p
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