Creative Head UK September 2020

Matty Bovan A/W20
Paula McCash at Matty Bovan A/W20
Paula with Sam Burnett
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rather than an addition. “One show that really stands out to me was Gareth Pugh
S/S19. All of the models were individual – some had wigs that were shaped into
mohawks, others wore finger wave wigs with a plastic-looking lip that make-up
legend Val Garland created. I loved the diversity of the show, proving fashion
comes in all forms.”
Session stylists are adrenaline junkies at heart. “I love the buzz that comes
with Fashion Week. It’s a lot of hard work and late nights but it’s all worth it when
you see the final results.” Swapping between tools and techniques, facing new
challenges and changing things up from show to show, Paula can’t imagine the
future of fashion not continuing on: “I do hope to get back to an audience and a
live show. I’m quite old fashioned like that but we will have to see.”
Matty Bovan S/S20
“It’s all worth it when you
see the final results”
PAULA MCCASH
Gareth Pugh S/S19
“Fashion Week as we know it
may change, but the industry is
more robust than people think”
RYAN WOOD
Ryan Wood
and Sam McKnight’s teams. “Lots of elements
of the industry have changed over the years, but
shows make front page news and the top models
are the references clients bring in to the salon,” he
explains. “Social media allows clients to follow the
shows and the models, and it’s the top models’
off-duty looks that inspire lots of people now...
myself included!”
His kit always has a stash of the BaByliss PRO
tongs of various sizes: “They are designed for
simplicity, and built to last. Tools can take quite a
battering!” But when it comes to facing forward,
he is resolute. “Fashion Week as we know it may
change, but the industry is more robust than
people think,” he says.
Paula McCash, the Most Wanted Independent
Stylist Award 2019 winner, has earned her place on
Syd’s team for her quick-thinking and deft touches
to leave hair as a fully realised character aspect,
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