Creative Head UK September 2020

#CHTurns20
love from ghd
PRODUCT LIST: ghd curve classic curl tong, ghd total volume foam and final fix hairspray
“I CHOSE THIS BECAUSE IT HAS AN
AESTHETIC I LOVE. IT’S A SOFT, TOUSLED,
STREET WAVE – A WAVE THAT’S EASY TO
WEAR. IT’S GOT THE PREPARATION THAT
YOU WOULD HAVE SEEN IN THE ’70S – IT’S
QUITE FULL OF PRODUCT, AND IT LOOKS
THAT WAY, BUT IT JUST LOOKS REALLY
MODERN – AND THAT’S WHAT I LOVE.”
ADAM REED
WITH MORE THAN 20 years of
experience in the industry,
it’s no surprise that Adam’s
eponymous salon is home to
an impressive array of clients,
ranging from runway and
red carpet stars through to
London’s leading beauty editors.
Adam is a true believer in the
transformative power of hair,
and intrinsically knows how
to make women look and feel
unstoppable! His extensive
experience in the fashion, film
and music industries makes him
an authority on style; and seeing
him work is a joy to behold. His
limitless enthusiasm, passion
and energy spill into every
creative project he leads at ghd,
whether on-set running a global
campaign shoot, or defining the
looks that will rule the runways
at Fashion Week.
Adam Reed
ghd global brand ambassador and founder of Adam Reed London
With ghd: six years