Creative Head UK September 2020

#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software
SALON DOORS OPENED once
again across the whole of the UK
in July, and those who managed to
keep in touch with their clients in a
meaningful way in lockdown using
Phorest Salon Software, witnessed
real results. Take a look at what
happened to those salons who were
kings and queens of communication.
SALONS WHO USED PHOREST
SALON SOFTWARE REOPENING
TEMPLATES MADE AN AVERAGE
OF 61% MORE REVENUE PER
RECIPIENT THAN THOSE SALONS
THAT CREATED THEIR OWN
THE PHOREST REOPENING TEMPLATE
SAW A BOOKING RATE OF 3.5%.
A CUSTOM TEMPLATE ON SALON
REOPENINGS GOT A RATE OF 1.7%
THE TOP 3
MOST SUCCESSFUL REVENUE-
GENERATING EMAIL THEMES
REOPENING
ANNOUNCEMENT
£3,013,512
SOCIAL DISTANCING
MEASURES
£624,643
VIP BOOKINGS
£491,389
THE MISSION: EMAILS THAT REACH
PHOREST’S MARKETING SUITE INCLUDES A RANGE OF TEMPLATES THAT
SALONS CAN USE TO REACH CLIENTS, WITH SPECIFIC EMAIL TEMPLATES
THAT CAN HAVE A REAL IMPACT. IN JULY, PHOREST SAW:
UK salons
sending targeted
email campaigns using
fi lters in the Phorest
Marketing Suite
generated more than
4-times the revenue per
recipient versus those
sending untargeted
email campaigns
Email
marketing
has increased in
popularity globally,
with email campaigns
sent out using the Phorest
Marketing Suite increasing
107% in July 2020
compared with
July 2019
“I’ve always wanted to send regular emails to my clients and the Phorest Marketing
Suite has helped me to do just that. I can either use the templates, which are really
well thought through and have great marketing ideas, or I can create my own.
Having strong marketing in my salon has made me look at my business diff erently
and has shown me how important it is to have good contact with our clients.”
GIOVANNA MCCARTHY, YUME HAIR & BEAUTY
DID YOU KNOW…
SALONS IN THE UK KEPT THEIR
BOOKS FULL THIS JULY WITH
SMARTER MARKETING
IF THE MONTHS of lockdown have taught
us anything, it is that staying connected with
clients via text, email, social media or phone
has been key to making it out the other side.
But how has it impacted the success of the
business now that salons are back open?
UK salons using the Phorest Marketing
Suite smashed their numbers throughout
July by keeping the conversation going, and
generated more than £3 million in services
revenue from one email template alone – safe
to say their bottom lines appreciated it.
While many clients were eager to get
back in the chair, there were many who
held back and waited for other guests to
act as the ‘guinea pigs’ before booking
their appointment… and some may still feel
uncomfortable with the idea of attending
a salon. With that in mind, keeping the
conversation going with your clients has never
been more vital. But how do you do this when
you’re back in the salon, looking after clients
and trying to adapt to the new normal?
Email templates are a quick, effective and
a proven way to keep in touch with your
clients. The Phorest Marketing Suite offers a
range of templates, from monthly newsletters
to special offers and more. These templates
also address specifi c and current worries your
clients may be facing, such as Covid-19 health
and safety measures in the salon. In fact,
templates that highlighted social distancing
measures generated around £625,000 in
services revenue alone. Other successful
templates included the bespoke VIP booking
option, which generated nearly £500,000 in
services revenue, showing that good customer
experience will always remain key, whether
we’re experiencing a pandemic or not.
Abigail Walsh is the events & PR
lead at Phorest Salon Software
UK & Ireland. Find out more
at phorest.com and
@phorestsalonsoftware
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CREATIVE HEAD