Creative Head UK September 2020

#CHTurns20
love from L'Oréal
Professionnel
Cristiano’s innate sense of
style and his creativity in
dressing hair mean he is
one of those rare talents
who can deliver an organic
glamour. Whether at
London Fashion Week, on
magazine shoots or in the
salon, Cristiano’s natural
skills and talent ensure
that he continues to
be one of the most indemand
stylists.
“L’ORÉAL PROFESSIONNEL IS PROUD OF ITS 20-YEAR FRIENDSHIP WITH CREATIVE HEAD – A PARTNER
THAT SHARES COMMON VALUES AND IDEALS TO PROGRESS AND PROMOTE OUR VIBRANT INDUSTRY. OUR
COLLABORATION OVER THE PAST TWO DECADES HAS BEEN A BEAUTIFUL JOURNEY THAT HAS INCORPORATED
HUGE SHIFTS AND MEMORABLE MOMENTS. CREATIVE HEAD IS MUCH MORE THAN A MAGAZINE: IT CONTINUOUSLY
INSPIRES, INFORMS AND SUPPORTS THE INDUSTRY, DRIVING IT FORWARD BY SHINING A SPOTLIGHT ON PERTINENT
TOPICS, AS WELL AS RECOGNISING AND CELEBRATING TALENT. HAPPY BIRTHDAY TO THE BIBLE-OF-COOL AND THANK
YOU FOR THE INVALUABLE ROLE YOU CONTINUE TO PLAY FOR ALL HAIRDRESSERS AND SALONS.”
MONICA TEODORO, L’ORÉAL PROFESSIONNEL GENERAL MANAGER, UK & IRELAND
Cristiano Basciu
Artistic director at Richard Ward Hair & Metrospa
With L’Oréal Professionnel: 23 years
“I STUDIED FASHION WHEN I WAS YOUNG, AND I
WAS FASCINATED BY THE ’50S AND ’60S – I LOVED
THE BIG, LUXURY HAIR AND THE KIND OF IMAGERY
FEATURED IN MAGAZINES LIKE HARPER’S BAZAAR
AND VOGUE. I WANTED TO DO SOMETHING THAT
RELATED TO THESE REFERENCES – AND ALSO TO
WHAT WE DO EVERY DAY AT RICHARD WARD: SHINY,
GLAMOROUS, FULLY-OF-BODY HAIR. I LOVE THIS,
AND FOR THIS SHOOT, I WANTED TO GO OVER THE
TOP, PUSH IT FURTHER AND MAKE IT SPECIAL.”
CRISTIANO BASCIU
DIANA VREELAND