#CHeditImages courtesy of L’OréalProfessionnel, Dyson, R+CoRoksanda40%of people surveyed feel uncomfortable discussingscalp psoriasis with their hairdresser or barber.That’s why Most Wanted Award for Innovation2019 winner, The Lions Barber Collective, hasteamed up with Psoriasis Association and LEOPharma on the #HeadsUpToPsoriasis campaign,to prompt discussion and support for scalp psoriasis sufferers. Guides have beendeveloped to help start conversations within salons, and include practical tips on howyou can create a relaxed and positive experience. For more, visit HUTPsoriasis.com2020Luke Hershesonat Molly GoddardFASHION WEEK S/S21It was a very different experience to normal but London Fashion Week continuedpost-Covid with a mix of socially distanced presentations and virtual events. AtMolly Goddard, Luke Hersheson for L’Oréal Professionnel channelled Kate Mossvia ’90s grunge for a just-woken-up vibe, while at Roksanda, Adam Reed for L’OréalProfessionnel delivered Zoom call-relaxed glamour. At Mark Fast, Maria Kovacs forR+Co presented ‘the day after the night before’, with a modern mix of dual texture.At Erdem, Most Wanted Session Stylist Anthony Turner channelled Lady EmmaHamilton with a modern, unkempt feel for Dyson.2020MWIT’LL BE WORTH THE WAITThe Most Wanted and It List Grand Finalwill now take place Monday 29 March 2021,following the decision to postpone amidrising Covid-19 numbers and increasedrestrictions. While the announcement willbe disheartening for many, particularly thepatient 2020 finalists, the choice reflectsthe commitment to deliver a live eventexperience rather than a virtual ceremony.Alfol special projects director, JoannaAndersen, explained: “To see and feel anaudience of more than 700 peers erupt intoapplause, to experience that unrivalledbuzz; these are things you can’t replicateand we just don’t want to compromise on.”For more, visit creativeheadmag.comMark FastErdemMentoringlaunch forBAME talentCYNDIA HARVEY, Naoki Komiya andBleach London are among the hair namesinvolved with a new mentoring schemelaunched for candidates from Black, Asianand Minority Ethnic (BAME) backgroundsinterested in the beauty, fashion and creativeindustries. Mentoring Matters aims to linkup candidates with mentors, such as Cyndiaand Naoki, via one-to-one video call sessionsto share insight, advice and direction.On completion of the video sessions, theorganisation is looking to secure a variety ofpaid internships provided by partners suchas Bleach London. Applicants must be aged18 to 27. To apply contact info@mentoringmattersor @mentoring.matters on InstagramMY monthsAHEADWhat Christmashas in store for...ELENA LAVAGNINEVILLE HAIR & BEAUTYWe are concentrating onlong-lasting, effective servicesto maximise results onminimum expenditure. We’recontinuing to roll out our BlowOut to Go Out package untilChristmas which consists ofsix junior blow-drys for £150.We’ve also gota head-to toepackage withskin expertRenée Lapino,and nail expertHolly Wolff.DARREL STARKEYTAYLOR’S HAIR STUDIOAs well as being busy in thesalon with the Christmasrush, I am forward planningfor 2021. I am looking at mynext photographic shoot andsourcing my team, while alsocompiling evidence to usein my award entries fornext year. 2021is set to be avery differentyear, let’s hopeeverythinggoes asplanned…MOVERS ANDSHAKERSMonica Teodoro is the newgeneral manager, educationand professional development,for L’Oréal ProfessionalProducts Division UK & Ireland,a newly created role.Freddie Banks will takeup Monica’s previous roleof general manager, L’OréalProfessionnel UK & Ireland,while Maya Sfeir will succeedFreddie as general manager,Kérastase and Shu UemuraArt of Hair, UK & Ireland.10
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