Creative HEAD UK Christmas 2020

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Wild& FREECOLOUR FOR ALL OCCASIONS. COLOUR FOR ALL CLIENTS. COLOUR THAT CARESFOR HAIR. THIS TRIPLE THREAT IS WHY COLOURISTS ACROSS THE WORLD TRUSTWELLA PROFESSIONALS KOLESTON PERFECT ME+28 CREATIVE HEAD
*Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe.Always perform an allergy alert test 48 hours before each colouration. Strictly follow safety instructions and consult wella.co.uk. If your client has ever experienced an allergic reaction to hair colourants,you should not colour. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.WITH SO MUCH incredible technology out there, it’sastounding how many brands have stuck to old-fashionedpermanent colour formulas, utilising nearly identicalmolecules and active ingredients (such as PPD and PTD) asthose devised in the 1800s. Sure, there were tweaks over thedecades, but clients continue to develop potentially seriousallergies to PPD and PTD – both known sensitisers.Wella Professionals Koleston Perfect ME+ took more thanseven years to develop but it was worth the wait, emerging asone of the biggest game-changers in hair colour. The patentedscientific breakthrough was the result of more than 3,000 testformulations, and opened colourists’ eyes. It removes theJoanne RoeKH HAIR@joanne1368charliehair_“Now more than ever I canabsolutely guarantee I willachieve the results I desireusing Koleston Perfect ME+.I love its versatility and thatyou can use it on anyone.It’s our ‘go to’ product inthe salon as the choices andcombinations are endless.Our salon is lucky to be ableto stock the whole rangeand I am spoilt for choice!I particularly love the newPure Natural shades. I amso excited to see what WellaProfessionals creates next.”Sophie BCOLOUR ME SOPHIE B@colourmesophieb“The sassy scientists atWella HQ have broughtus the most revolutionaryand innovative permanenthair colour ever! KolestonPerfect ME+ is so rich andluxurious, it’s an absolutepleasure to use. My favouriteshade is 88/02. It’s a totalgame-changer – so rich butso ultra-cool. I love usingit as a root retouch onbalayage. Koleston PerfectME+ is so much more thantubes of permanent colour...It’s a colourist’s dream!”need to rely on antiquated formulas, meaning clients are astaggering 60-times less likely to develop an allergy to colour.*ME+ and its partner innovation Pure Balance Technologyare exclusive to the Koleston Perfect line. In combination,they have more than 20 patents and are proven to delivervibrant, rich colour with less damage, use after use.* Thesecret behind Pure Balance Technology’s effectiveness isits ability to minimise the formation of cell-damaging freeradicals. The result? Better balance of tone from root to tip,better control of depth and up to 100 per cent grey coverage.*Let these Wella Professionals colourists share what they loveabout Koleston Perfect ME+ and be inspired…Joe ClarkeJOSEPH HANNAH SALON@hairbyjoejoseph“I love the way KolestonPerfect ME+ mixes, it’seasier to apply than ever andthe coverage is incredible.The new cooler Pure Naturalshades are great, and I canalways find something inthe range to suit everyone’sskin tone. The range allowsme to be truly creative andunafraid to mix. It’s greathow Wella Professionalsbrings out new shades allthe time – it’s so clever withshades, it’s always just whatyou want.”It’s only naturalThere’s a shade for everyone with Koleston Perfect ME+, and Wella Professionals is constantly formulatingnew tones and shades to keep you in demand from trend-focused clients. The Pure Naturals range hasexpanded to give you even more choice for grey coverage. The new Resistant Cool Cover shades deliver100 per cent coverage with intense cool tones for an anti-brass effect, which mix perfectly with the otherPure, Ultra and Resistant Cover tones. Choose from 88/02, 77/02, 66/02 and 55/02.Discover how Wella Professionals Koleston Perfect ME+ can revolutionise your colour work.Explore the potential for your colour business at education.wella.com@wellahairuki #WellaColour #MakeChangeDean Vinning& Dean RobertsonSIXTH SENSE SALON@sixthsensesalon“We specialise in creativeand corrective colour, so it’simportant to us to have thevery best product. WhenWella released the KolestonPerfect ME+ range and westarted testing clients andusing the product, we wereamazed with its versatility.The Pure Balance Technologyhas the capability to givean even result on hair withmultiple levels of porositywhile maintaining excellenthair health.”88/0266/0277/0255/02CREATIVE HEAD ADVERTORIALCREATIVE HEAD29
Page 1 and 2: In print•online•everywhere!ever
Page 3 and 4: Hair Mary Adekoya, Papachichi Style
Page 5 and 6: “Education is reallyat the heart
Page 7 and 8: “It’s beenfantastic tobounce of
Page 9 and 10: “Oh my gosh, Riaand Lisa have bee
Page 11 and 12: THIS IS MEI’m known for making aw
Page 13 and 14: CREATIVE HEAD PARTNERSHIP“Lisa an
Page 15 and 16: Sam KerswellMode Hair Lab, Plymouth
Page 17 and 18: “Working withRia and Lisahas real
Page 19 and 20: CREATIVEHEADMAG.COM001_RUNWAY_AW20_
Page 22 and 23: ChristmasCREATIVE HEADSince 2000WHA
Page 24 and 25: The editTHE NEWS AND KNOW-HOW FROM
Page 26 and 27: #CHeditImages courtesy of L’Oréa
Page 28 and 29: Sparkling pops of lavender andpista
Page 30 and 31: WHY DID YOU WANT TO BE A HAIRDRESSE
Page 32 and 33: THE BUSINESS EDITSHOULD SALONSRECRU
Page 34 and 35: #BusinessEditLIFELESSONSKEN’S CLI
Page 36 and 37: #BusinessEditSTAY LEGAL: COVID-19 R
Page 38 and 39: THE BIG IDEASALONRE:SOURCE‘BUSINE
Page 40 and 41: Wella TrendVision Award 2019 FinalP
Page 42 and 43: COLOUR VISIONWE’RE ON TO THE HOME
Page 46 and 47: luxelightsupgrade your root touch-u
Page 48 and 49: WatchLearnLove to createTHE TEACHIN
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Page 52 and 53: MAKINGTHE CUTSLATE Hair Education s
Page 54 and 55: There’s a great big question mark
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Page 62 and 63: RETAIL THAT ROCKETSRetail gives cli
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Page 78 and 79: SceneTHE HOTTEST EVENTS EVERY MONTH
Page 80 and 81: Gala showVirtualREALITYAN ANNUAL HI
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Creative HEAD UK Christmas 2020

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