MSP MAGAZINE Issue 47

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NEWSArgentinean Motta Group Wants to Conquer ShelvesAbroad with the Calisa Brand. Calisa2 PoultryProcessing Plant is Like an OasisMAREL POULTRY B.VTHE MOTTA GROUP, ONE OF ARGENTINA’S LEADING POULTRYCOMPANIES, IS INVESTING MORE THAN 22 MILLION DOLLARSIN THE EXPANSION AND MODERNIZATION OF ITS PROCESSINGOPERATIONS. THE CALISA2 GREENFIELD PROJECT IN RACEDOIS KEY TO THE ARGENTINEAN AND SOUTH AMERICANPOULTRY MARKET. IT WILL BE LIKE A PRODUCTION OASIS,STARTING AT 9,500 BPH [158 BPM] AND FULLY PREPAREDFOR 15,000 BPH (250 BPM) WITHIN TWO YEARS.Augusto Motta, son of founderHéctor Motta, explains: “Ourexisting plant no longer had anymore options to grow. Furthermore,we wanted to separate the processingof broilers and layers. Our completelynew Calisa2 plant is fullydedicated to broiler processing. Itwill allow us to increase productionmore than fourfold. We thereforedecided to install the whole Marelpackage, with full state-of-the-arttechnology.”STATE-OF-THE-ARTMarel is to supply the entire processingline from primary throughsecondary processing to batchingand packing. With special emphasison product presentation, the MottaGroup focuses on accurate scalding,plucking and in-line tendernessprocesses. Marel’s solutions meetthese needs in full. Calisa2 is makinguse of the latest Marel technologiesfor evisceration and giblet harvesting.This is particularly important,as most Calisa whole birds aresold complete, stuffed with gibletspacked in a bag.Further Marel solutions can befound in the secondary process,such as SmartWeigher and IRISweighing and grading devices,ACM-NT cut-up system, FHF-XBbreast filleting and SensorX X-rayinspection. Up to batching, packingand palletizing products, Marel isinvolved. “All these Marel systemswill help us manage future growthand maintain the highest standardsof product presentation and taste.”BIG AMBITIONSToday, Calisa1’s production is 2 millionbirds per month. Calisa2 willincrease this figure to 8 million. 60%of the products are produced for thedomestic market and 40% for exportto more than 20 countries in LatinAmerica, Europe and Asia. AugustoMotta continues: “We already supplyimportant supermarket chainssuch as Dia and quick service chainssuch as Burger King, Mostaza andSubway. With Calisa2, one of ourmost important challenges is toreach shelves abroad with our ownbrand and packaging. We have bigambitions to continue exportingto Canada, Africa, the Middle-East,China and also reach new markets.”SUSTAINABILITYSustainability is a valuable assetfor the Motta Group. Augusto Mottasays: “We are going to reduce ourenvironmental impact. With the26,656 poplars and pines to beplanted on 34 hectares we will createa natural lung in the town ofRacedo. We will even generate apositive carbon footprint. We willuse treated waste water for irrigatingthe trees in this project.” TheMotta Group also commits itself tostrict rules on food safety, biosecurityand animal welfare.•ÂÂwww.marel.com/poultryhttps://calisa.com.ar12 | DECEMBER 2020/JANUARY 2021 | MSP Magazine
НОВОСТИАргетинская компания Motta Group хочетпокорить зарубежные рынки с помощьюторговой марки Calisa. Птицеперерабатывающеепредприятие Calisa2 будет похоже на оазисMAREL POULTRY B.VIn Racedo’s industrial area, the Motta Group will establish the Calisa2 greenfield processing plant like an oasis, surrounded by planted trees.Компания Motta Group создаст экологически рациональное предприятие Calisa2, похожее на оазис и окруженное посаженнымидеревьями в промышленной зоне города Раседо.MOTTA GROUP, ОДНА ИЗ ВЕДУЩИХ ПТИЦЕВОДЧЕСКИХ КОМПАНИЙ В АРГЕНТИНЕ,ИНВЕСТИРУЕТ БОЛЕЕ 22 МИЛЛИОНОВ ДОЛЛАРОВ В РАСШИРЕНИЕ И МОДЕРНИЗАЦИЮСВОЕГО ПРОИЗВОДСТВА. НОВЫЙ ЭКОЛОГИЧЕСКИ РАЦИОНАЛЬНЫЙ ПРОЕКТ CALISA2В РАСЕДО ЯВЛЯЕТСЯ КЛЮЧОМ К АРГЕНТИНСКОМУ И ЮЖНОАМЕРИКАНСКОМУ РЫНКУПРОИЗВОДСТВА МЯСА ПТИЦЫ. ЭТОТ ПРОЕКТ БУДЕТ СЛОВНО ПРОИЗВОДСТВЕННЫЙОАЗИС, НАЧИНАЯ С 9 500 ПТИЦ В ЧАС [158 ПТИЦ В МИНУТУ], А В ТЕЧЕНИЕ ДВУХ ЛЕТ ОНДОСТИГНЕТ СВОЕЙ ПОЛНОЙ МОЩНОСТИ В 15 000 ПТИЦ В ЧАС (250 ПТИЦ В МИНУТУ).MSP Magazine | DECEMBER 2020/JANUARY 2021 | 13
Page 1 and 2: DECEMBER 2020/JANUARY 2021www.msp-m
Page 3 and 4: A NOTE FROM THE EDITORDear readerУ
Page 5 and 6: NEWS04...........PRODUCTION OF VEGE
Page 7 and 8: НОВОСТИПроизводст
Page 9 and 10: НОВОСТИПрограмма GL
Page 11 and 12: НОВОСТИIndustrial Auctions B
Page 13: НОВОСТИINDUSTRIAL AUCTIONS B
Page 17 and 18: D E D I C A T E D toMEAT, SEAFOOD a
Page 19 and 20: Конференция MULTIVAC Sum
Page 22 and 23: SPOTLIGHTMeatA NEW VECTOR OF RUSSIA
Page 24 and 25: SPOTLIGHTFeed Stuff Industry: Marke
Page 26 and 27: SPOTLIGHTIn nine months, the pig br
Page 28 and 29: SPOTLIGHTTHE EXPORT WILLCORRESPOND
Page 30 and 31: SPOTLIGHTThe difficult cattle keepi
Page 32 and 33: COVER STORYRECYCLABLEPACKAGINGFOR F
Page 34 and 35: COVER STORYRETHINK INITIATIVE LEADS
Page 36 and 37: COVER STORYhigh demands on the pack
Page 38 and 39: CASE STUDYIshida Solution DeliversI
Page 40 and 41: CASE STUDYmaintenance, both for reg
Page 42 and 43: CASE STUDY“Compared to our previo
Page 44 and 45: REGIONAL NEWSTHE FIRST ASSOCIATION
Page 46 and 47: REGIONAL NEWSANOTHER MEAT PROCESSIN
Page 48 and 49: REGIONAL NEWSIn 2017, for the first
Page 50 and 51: REGIONAL NEWSTHE MEAT PROCESSINGPLA
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