MSP MAGAZINE Issue 47

REGIONAL NEWS
THE FIRST ASSOCIATION OF ALTERNATIVE FOOD
PRODUCERS HAS BEEN ESTABLISHED IN RUSSIA
THE FOUNDERS OF THE
GREENWISE COMPANY
(RUSSIAN PRODUCER
OF PLANT-BASED MEAT
SUBSTITUTES) ESTABLISHED
THE FIRST IN RUSSIA AND CIS
ASSOCIATION OF ALTERNATIVE
FOOD PRODUCERS (AAFP).
AAFP is a non-profit organization
that brings together producers
and developers of animal-based
product substitutes.
“In the spring of 2020, we decided
to establish AAFP in response
to the rapidly growing market of
plant-based substitutes which is
still young and requires support”,
said Artiom Ponomariov, the Head
of AAFP.
According to the plan of the founders,
this organization should bring
together like-minded individuals
for an optimal development of the
plant-based substitute market in
Russia and CIS.
This association will support entrepreneurs
working in the field of
alternative nutrition, promote the
products of the Association’s members
and partners in the domestic
and foreign markets, and provide
technological, legal and marketing
consulting services. One of AAFP’s
most important goals is the participation
in the development of legislation
for a better legal regulation
of the alternative and innovative
food sector.
Moreover, the partnership of the
Association with the Business
Development Agency of Kaluga
Region (BDAKR) will allow AAFP’s
members to use the support tools
prepared by the Agency’s experts.
HOW MUCH TIME DOES IT
TAKE TO GROW A PIECE
OF ARTIFICIAL MEAT?
The first pool of the participants in
the Association of Alternative Food
Producers will be established by
late December of 2020, and in 2021,
the first offline event is planned as
part of the “Retail Week” business
forum which is a key industry event
for the identification of main areas
of retail business development,
the government approaches to the
development of the modern and
civilized retail market, as well as
for the solution of industry issues.
Another, no less important activity
of the Association will include
the establishment of a start-up
incubator for food-tech projects
in the area of food production.
AAFP will be directly involved in
their development. Currently, the
plant-based meat substitutes
include plant-based analogues of
animal products (meat, fish, dairy
products, etc.), cultured meat, fish,
milk and hybrid products (plantbased
cultured products).
The results of the 2020 study of
NAFI Analytical Centre and “Eat
Better” project show that 54% of
Russians are willing to include
plant-based meat substitutes
in their diet. Moreover, 10% of
Russians are currently consuming
plant-based meat substitutes. •
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Source: www.meatinfo.ru
42 | DECEMBER 2020/JANUARY 2021 | MSP Magazine