Dental Asia January/February 2019

Dental Updates
Straumann Group Set to Enter Clear Aligner Market in China
The Straumann Group has accelerated
its strategy to enter the world’s
second largest market for orthodontic
clear aligners by partnering with
Tianjin ZhengLi Technology Company
Limited (ZhengLi Technology), whose
clear-aligner system has regulatory
approval in China. Straumann has
obtained exclusive distribution rights in
China for their aligners and will leverage
its strong marketing, training, distribution
and service capabilities to penetrate the
highly attractive market. The two partners
will collaborate to develop enhanced
solutions in aesthetic dentistry.
“The need for orthodontic treatment in
China is huge and ZhengLi Technology
provides us with convenient, affordable,
high-quality, state-of-the-art
clear-aligner solutions that we can
commercialise immediately. We have
the sales and logistics network to reach
customers across the country, as well as
the organisation and infrastructure to
provide training, education and customer
service. Straumann also offers digital
solutions, including intraoral scanning,
3D printing, and milling options to support
dentists offering aligner, restorative and
replacement procedures. With this and
our in-house expertise in clear aligners
we are in a great position to penetrate
and expand the market successfully”,
explained Mr. Patrick Loh, Head of the
Straumann Group’s Asia Pacific Region.
Straumann’s dynamic clear aligner
business
The Group entered the clear aligner
business in 2017 by acquiring
ClearCorrect in the US. With international
expansion as a key priority, it is
launching ClearCorrect in
Brazil and recently signed
an agreement to supply
one of the largest dental
service organisations in
Spain. Other countries
will follow, pending
regulatory approvals
where applicable.
Apart from this, the Group has also
partnered with Dental Monitoring to offer
dentists and their patients a convenient
smart-phone application for monitoring
aligner treatment progress without
visiting the practice. This service is
expected to launch in China this year. ■
Oxyfresh and Benco Dental Announce Strategic Partnership
Oxyfresh, the leading provider of naturally
safe and environmentally-friendly
products for people and pets, announced
on 19 th December their partnership with
Benco Dental to expand their distribution
in the United States.
Oxyfresh is known for modernising the
way dental patients approach at-home
oral care. Loved by dentists, their unique,
patented formulas are clinically-proven
and free of alcohol, dyes and artificial
flavors. Oxyfresh dental products stand
alone and feature Oxygene ® , a safe
yet powerful ingredient that gently
neutralises the cellular debris and organic
compounds that cause bad breath and
contribute to an unhealthy smile.
“Benco is excited to partner with Oxyfresh
and offer their patented, safe and effective
formulas with Oxygene and zinc to our
dental offices for their patients,” shared
Ms. Colette Wintersteen, Product Manager
at BENCO Dental.
Over the past decade, Benco Dental has
been the nation’s fastest growing dental
distributor, now servicing more than
35,000 dentists and dental laboratories.
It is also the largest privately-owned
dental distribution company in the
United States, offering a full array of
supplies, equipment and services to
dentists across the nation.
“We are incredibly excited with this
new partnership. We are bringing two
best-in-class companies together
to uniquely solve oral health issues
in innovative ways,” explained
Mr. Mariano Tellarini, President of
Oxyfresh. “Today’s announcement
with industry leader Benco Dental is
continuing to fulfill our mission of
delivering high quality dental products
to professionals and consumers. This
partnership will help us build our vast
network of dental professionals and
further their efforts with our innovative
dental care line.”
For 35 years, Oxyfresh has established
a reputation and loyal brand following
in the dental industry. Expanding the
availability of their products through key
dental distributors is the company’s long
term plan. ■
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DENTAL ASIA JANUARY / FEBRUARY 2019