Dental Asia January/February 2019
For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.
For more than two decades, Dental Asia is the premium journal in linking dental innovators
and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.
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<strong>Dental</strong> Profile<br />
The biggest market leaders in Europe<br />
are Germany, Italy and Spain, all of<br />
which hold very dominant positions in<br />
laboratories. While in <strong>Asia</strong>, the biggest<br />
markets are in Korea, China and Japan.<br />
In the future, exocad plans to increase<br />
technical support in the North and<br />
South American regions which are<br />
showing a lot of growth potential.<br />
powerful software known for its speedy<br />
operation and ease of use which provides<br />
maximised productivity. <strong>Dental</strong>CAD<br />
software is expandable with numerous<br />
add-on modules, allowing great flexibility<br />
and making it economic.<br />
In addition, PartialCAD was recently<br />
launched this year for designing partial<br />
dentures. Aside from laboratory solutions,<br />
exocad also provides offerings for<br />
clinical purposes such as ChairsideCAD<br />
targeting same-day dentistry. The<br />
Guide Creator was officially launched<br />
at the event as a module for creating<br />
surgical guides; an add-on module<br />
for the pre-existing exoplan software.<br />
Mr. Savic also revealed that we should<br />
expect the Smile Creator soon, a new<br />
tool for planning aesthetic restorations.<br />
“Once Smile Creator is in the market,<br />
it will be unique compared to other<br />
Smile Creator software in the market.<br />
exocad’s Smile Design is going to be<br />
a fully integrated software. Whatever<br />
you’ve planned is already in 3D and is<br />
easily transferred into CAD without any<br />
guesswork. We plan to expand more<br />
on the laboratory side. We try to make<br />
everything you could do manually with<br />
wax possible digitally,” said Mr. Savic.<br />
Mr. Steinbrecher also commented that<br />
there are a lot of things already possible<br />
and established in the market but the<br />
greatest benefit for both users and patients<br />
lies in the combination or integration of<br />
technologies and different products from<br />
different manufacturers, which is what<br />
exocad can already fulfil through its open<br />
systems.<br />
“What we can offer with our open system<br />
platform is a solution that covers the<br />
different aspects of digital dentistry in<br />
an extremely integrated way. This makes<br />
it more accessible even to users who are<br />
not yet familiar with digital technology,”<br />
continued Mr. Steinbrecher.<br />
Presence in the dental industry<br />
Over the years, exocad has grown<br />
into a global corporation with more<br />
than 32,000 installations in over 120<br />
countries. People all over the world are<br />
using CAD/CAM technology everywhere.<br />
exocad discovered that CAD/CAM is not<br />
just used in western countries but also<br />
in Africa.<br />
Furthermore, according to Mr. Savic,<br />
exocad is focusing on the markets in<br />
Europe, US, North America and <strong>Asia</strong>.<br />
Mr. Savic revealed that countries wherein<br />
exocad has strong local partners<br />
present are countries where they have<br />
a firm position in the market. This is<br />
true across all the regions. He said<br />
confidently, “There are only a few system<br />
providers left in the market today. We are<br />
widespread in the laboratory market as<br />
we have many partners using exocad as<br />
a software base. It may look like there<br />
are many solutions but it always comes<br />
down to exocad at the heart of it all.”<br />
Establishing a brand<br />
In less than 10 years, exocad had<br />
established a strong brand and presence<br />
in the dental industry. During this time,<br />
exocad was recognised for its unique,<br />
seamless and flexible software platform<br />
which earned them a loyal customer base.<br />
Success, recognition and loyal customers<br />
are not attained overnight but slowly<br />
built by providing excellent products that<br />
customers want and need. In the process<br />
of marketing and establishing a company<br />
brand, Mr. Savic considers the highest<br />
level of accomplishment not solely based<br />
on gaining customers but also making<br />
friends and meeting fans along the way.<br />
“One can’t plan for it, it just happens.<br />
For instance, the exocad Experts Group<br />
on Facebook came about thanks to<br />
our customers. We neither created<br />
nor initiated it. It was established and<br />
owned by our customers. This is how<br />
our brand grew in a short span of time.<br />
For this reason, we try our best to maintain<br />
our customer base through events such<br />
as exocad Insights and making sure<br />
everybody feels they are a part of a<br />
community (as family and friends) and<br />
they are all appreciated,” he continued.<br />
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DENTAL ASIA JANUARY / FEBRUARY <strong>2019</strong>
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