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Dental Asia January/February 2019

For more than two decades, Dental Asia is the premium journal in linking dental innovators and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

For more than two decades, Dental Asia is the premium journal in linking dental innovators
and manufacturers to its rightful audience. We devote ourselves in showcasing the latest dental technology and share evidence-based clinical philosophies to serve as an educational platform to dental professionals. Our combined portfolio of print and digital media also allows us to reach a wider market and secure our position as the leading dental media in the Asia Pacific region while facilitating global interactions among our readers.

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<strong>Dental</strong> Profile<br />

digital implant workflow in September –<br />

CEREC Guide 3 which supports both the<br />

surgical preparation of the implant site as<br />

well as the insertion of all implant systems<br />

that Dentsply Sirona offers (Astra Tech<br />

Implant Sytem EV, Xive and Ankylos).<br />

It has already been available in Europe<br />

since September 2018, and other markets<br />

will follow depending on certification and<br />

registration periods.<br />

“CEREC Guide 3 rounds off the chairside<br />

digital implant workflow and ensures that<br />

the prosthetic planning is implemented<br />

in a clinically safe way, thanks to its fully<br />

guided insertion. The surgical guide<br />

can be manufactured directly in the<br />

practice in less than one hour using the<br />

CEREC SW 4.6.1 and a suitable milling<br />

machine. Dentsply Sirona is the only<br />

company to offer a complete digital<br />

implant workflow out of one hand,<br />

including production of a surgical guide<br />

directly in place,” he elaborated.<br />

He also shared that Dentsply Sirona<br />

will be presenting innovative answers<br />

to the latest dentistry trends and, in<br />

doing so, will be setting new standards.<br />

Dentsply Sirona demonstrated its<br />

innovative power at the IDS 2017 and<br />

most recently at the Dentsply Sirona<br />

World 2018.<br />

“The IDS <strong>2019</strong> is fast approaching and<br />

we are looking forward to everybody’s<br />

presence and support. Stay tuned and let<br />

us surprise you!” he exclaimed.<br />

Leading the way as a committed<br />

forerunner in the dental industry<br />

Dentsply Sirona’s focus is to be the<br />

pacesetter, forerunner and driver for<br />

digital dentistry. The company has a<br />

strong sales force which will be expanded<br />

in the future by investing more in sales<br />

and service distribution. Supplementary<br />

to this, their diverse product portfolio and<br />

geographical reach are proving to be a<br />

competitive advantage.<br />

Also, the company’s current programme<br />

includes compelling marketing and<br />

communication activities and a unique<br />

commitment to training and education.<br />

Both are designed to exploit the significant<br />

potential of their products and support<br />

valued dealer partners.<br />

“This is implemented also by our team<br />

in the <strong>Asia</strong> Pacific region, where we still<br />

see a lot of growth opportunities and<br />

subsequently, want to further strengthen<br />

our operations in Japan, Korea, Taiwan,<br />

China and Australia,” stated Dr. Völcker.<br />

He shared that a key differentiator for<br />

Dentsply Sirona is their commitment<br />

to clinical education. The company has<br />

several educational centres in Europe<br />

and the U.S. including more than a<br />

dozen satellite facilities around the<br />

world. Furthermore, he mentioned that<br />

the company has two training centres in<br />

Japan, the Dentsply Sirona Academy with a<br />

showroom in Shanghai and also a training<br />

centre in Indonesia. Supplementing these<br />

facilities is their continuing education<br />

effort that reaches hundreds of thousands<br />

of dental professionals annually.<br />

Finally, Dr. Völcker surmised, “When it comes<br />

to developing interdisciplinary workflows,<br />

Dentsply Sirona is already leading the way. Our<br />

customers can rely on the company’s unique<br />

innovative drive to further advance dentistry as<br />

Dentsply Sirona’s portfolio is not complete –<br />

and it will never be – as we grow continuously.”<br />

DA<br />

30<br />

DENTAL ASIA JANUARY / FEBRUARY <strong>2019</strong>

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