Dental Asia January/February 2019

Dental Profile
Mr. Steinbrecher added that exocad
Experts Group is one of the world’s
largest online community revolving
around digital dental technology, with
more than 30,000 members to date.
exocad participates in the group but
members mostly use it as a platform to
interact, exchange ideas and information
and compare cases. It is an open group
founded by MDT Waldo Zarco Nosti, one
of the speakers at excocad Insights.
“It is not an official forum as it was
created by a user of exocad. It is not
something that the company controls. It
is a real online community created by the
user base and this is more than we had
hoped for,” he said.
Aside from this, Mr. Steinbrecher explained
that while other companies have sales
representatives working to promote and
generate sales, exocad adopts a different
sales approach where its partners take
charge of the sales. The company’s sales
organisation is focused on managing,
helping and supporting all departments
where there is a need. However, this does
not mean that the company does not have
any contact with its end-users.
exocad maintains contact and communicates
with all users when it makes its presence at
international exhibitions, be it in the form of
a booth or as visitors. The company is also
actively engaged in discussions in social
networks other than the exocad Experts Group.
The company continues to hear from the
ground and collect feedback in order to learn
from users, improve software and maintain
high quality products – all important aspects
in building up the brand.
Future predictions and plans
Looking ahead, digital technology will
continue to play an important role
in the industry. Digital technology
enables dental technicians to offer
better quality products and services
to dentists. In the same way, dentists
can offer patients more predictable
treatments and additional materials in a
shorter treatment time. For this reason,
some may think that digital dentistry
will replace dental practitioners and
may consider analogue knowledge
indispensable.
Mr. Steinbrecher remarked, “Thanks to
digital technology, the roles of dental
practitioners (dentists and dental technicians)
will change but software is always
designed to help users achieve their goal
in the most effective and efficient way
and not to replace them.
Moving forward, exocad aims to ramp up
training for its end-users in light of the
growing complexity of its products. There
are also plans to expand the support
team to assist sellers and partners.
exocad strongly emphasises on support
and training as they form the backbone
of their success.
Mr. Savic and Mr. Steinbrecher
further commented, “We hope if there
is one thing you’ll learn from
this event, it is that open systems are
the future. We have the easiest and
right solutions. It is time to try exocad
solutions.”
Considering the overwhelming response
from participants at the sold-out
event, exocad Insights 2018 is unlikely to
be the first and last event organised
by exocad. It may not be held
on an annual basis, but we should
all expect something special in
exocad Insights 2020, which will take place
on 12 th - 13 th March 2020 in Darmstadt,
as it marks exocad’s 10 th year anniversary.
Let us all mark our calendars and
not miss out on the next exocad
event! DA
JANUARY / FEBRUARY 2019 DENTAL ASIA 35