Beauty Biz
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FEATURE<br />
10 MINUTES WITH<br />
April Jones<br />
By Clare Lamberth<br />
As soon as she left school, April completed a 2-year course to become<br />
a therapist and it all began from there. With an incredible history as<br />
a beauty therapist that saw her travel the world, finally settling in<br />
Australia, from her birthplace of the UK, running successful salons as<br />
well as a marketing and web management business, extensive product<br />
knowledge through various industry roles and not to mention the editor<br />
of <strong>Beauty</strong> <strong>Biz</strong> magazine prior to myself, she is currently the General<br />
Manager of Medical for Australian Skin Clinics.<br />
Using all of her experience to date, April<br />
looks after the cosmetic injectable business<br />
across the network of clinics in Australia<br />
and NZ which includes all aspects relating<br />
to cosmetic injecting from educational<br />
aspects through to business strategy and<br />
marketing. We spoke to this power house<br />
of a woman to get an insight on what makes<br />
her tick!<br />
WHAT DO YOU LOVE MOST ABOUT<br />
YOUR ROLE?<br />
I love the immediate impact of cosmetic<br />
injectables and that was the initial driver when<br />
I first began to diversify from the beauty industry<br />
into injectables. Also, the variance of the day to<br />
day role is great and there is no time to get bored<br />
or unmotivated.<br />
WHO INSPIRES YOU MOST IN THE<br />
INDUSTRY AND WHY?<br />
There are many greats who I respect and admire<br />
in our industry and I am lucky to have been<br />
practicing beauty for over 30 years. But I am<br />
also constantly in awe and inspired by the young<br />
girls who are jumping in, taking the risks and<br />
building great businesses with only passion and<br />
persistence to fall back on. Business education is<br />
great but you can’t beat passion for really making<br />
a successful beauty or injectable business.<br />
WHAT IS YOUR FAVOURITE NEWER<br />
TO MARKET TREATMENT, WHAT IS IT<br />
USED FOR, WHAT’S THE RESULTS AND<br />
WHY DO YOU LOVE IT SO MUCH?<br />
I am loving Glass Skin at the moment. The<br />
Glass Skin Treatment harnesses two powerful<br />
injectable techniques: Platelet-rich plasma (PRP)<br />
and botulinium toxin (muscle relaxant)<br />
Platelet-rich plasma (PRP) is a preparation of<br />
platelets in concentrated blood plasma with<br />
regenerative growth factors used to stimulate<br />
16 <strong>Beauty</strong> <strong>Biz</strong> Year 14 Issue 1
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