Beauty Biz

BEAUTY
EMBRACING THE
‘ISOLATION’ BROW
With RefectoCil
If there’s one thing we learnt in 2020, it’s
to always remain adaptable in the most
unusual of circumstances. The beauty
community has learnt to be more resilient
as the effects of COVID 19 continue to affect
the industry at large. We’ve had to change
everything from check-ins systems and
cleaning protocols to treatment times and
offerings.
We’ve also seen clients’ beauty priorities change
to fit with the ‘new normal’. The increasingly
normalised ‘Zoom’ digital communication lifestyle
as well as the introduction of mandatory masks
and has resulted in women reassessing their
beauty needs and focusing on facial treatments
more than ever. It’s no surprise that lash and
brow styling including tinting, lash lifting and
lamination are among the most talked about
treatments this year and for good reason. These
treatments are cost effective for salons and
provide the client with long lasting, on-trend lash
and brow looks with no downtime and minimal
maintenance.
The highly defined ‘hollywood’ brow that was
once famous has now been forgotten about as
we are now embracing our fuller ‘isolation’ brows.
During lockdowns most therapists encouraged
their clients not to DIY their brows at home for
obvious reasons. As a result, women have
starting to embrace the extra brow hair growth
and gone for a ‘grown out’ more natural look than
before. We’re asking our brow artists for more
volume and texture and are gravitating towards
treatments that maintain unruly hairs.
Previously therapists would shape and style
brows using different forms of hair removal.
Now the most effective and profitable way for
salons to achieve the current fuller brow look
for their clients is with tint and lamination. The
RefectoCil Natural Brown no.3 still stands as
the number one best selling tint worldwide and
is often described as “the perfect brown”. Whilst
this universal tone suits most complexions, it can
be easily blended with three other RefectoCil
shades to customise the colour for each
individual. Laminating the brows (straightening
the brow hair using a chemical solution) will
further enhance the fullness of the brow to
create a fluffy, brushed up look and lasts up to 6
weeks. Brow lamination can be achieved safely
by following the instructions in the RefectoCil
Lash Lift kit (check first for the RefectoCil Brow
lamination sticker).
It’s important to remember there’s a fine line
between full, natural brows and unruly brows!
After a significant uptake in aftercare products
last year, we’re seeing that customers are willing
to invest more in maintenance products if it
helps to prolong the results. Another benefit of
using such products is reducing damage to the
hair caused by regular perming or colouring.
RefectoCil offers three aftercare solutions;
Styling Gel to protect and style lashes and brows
daily, Care Balm to intensively condition hairs
overnight and Lash & Brow Booster to promote
hair growth by up to 56% in 10 weeks. Thanks
to the colour locking ingredient D-Panthenol, tint
longevity is prolonged and hair is conditioned
overtime by using Styling Gel & Care Balm
regularly.
In conjunction with aftercare, brow artists will
tell you that the secret to a long-lasting brow
is in the preparation. RefectoCil offers a full
range of ancillary products to compliment the
8 tint shades. Key products include RefectoCil
Micellar Eye Makeup Remover to rid the eye
area of makeup and oils and Skin Protection
Cream nourish and protect the eye area from
unwanted skin staining. The synergies between
preparation products and tint are crucial in
ensuring longevity in lash and brow styling and
in turn, customer retention. The RefectoCil Basic
Starter Kit incorporates 6 core tint shades and
all accessories necessary for professional quality
tinting including the hands free Browista Palette
and Tool Kit with two precise brushes.
To discuss product and tailored training
programmes, please call RefectoCil Australia
directly.
+61 2 7200 8452 | sales@refectocil-australia.
com.au | www.refectocil-australia.com.au
48 Beauty Biz Year 14 Issue 1