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BEAUTY EMBRACING THE ‘ISOLATION’ BROW With RefectoCil If there’s one thing we learnt in 2020, it’s to always remain adaptable in the most unusual of circumstances. The beauty community has learnt to be more resilient as the effects of COVID 19 continue to affect the industry at large. We’ve had to change everything from check-ins systems and cleaning protocols to treatment times and offerings. We’ve also seen clients’ beauty priorities change to fit with the ‘new normal’. The increasingly normalised ‘Zoom’ digital communication lifestyle as well as the introduction of mandatory masks and has resulted in women reassessing their beauty needs and focusing on facial treatments more than ever. It’s no surprise that lash and brow styling including tinting, lash lifting and lamination are among the most talked about treatments this year and for good reason. These treatments are cost effective for salons and provide the client with long lasting, on-trend lash and brow looks with no downtime and minimal maintenance. The highly defined ‘hollywood’ brow that was once famous has now been forgotten about as we are now embracing our fuller ‘isolation’ brows. During lockdowns most therapists encouraged their clients not to DIY their brows at home for obvious reasons. As a result, women have starting to embrace the extra brow hair growth and gone for a ‘grown out’ more natural look than before. We’re asking our brow artists for more volume and texture and are gravitating towards treatments that maintain unruly hairs. Previously therapists would shape and style brows using different forms of hair removal. Now the most effective and profitable way for salons to achieve the current fuller brow look for their clients is with tint and lamination. The RefectoCil Natural Brown no.3 still stands as the number one best selling tint worldwide and is often described as “the perfect brown”. Whilst this universal tone suits most complexions, it can be easily blended with three other RefectoCil shades to customise the colour for each individual. Laminating the brows (straightening the brow hair using a chemical solution) will further enhance the fullness of the brow to create a fluffy, brushed up look and lasts up to 6 weeks. Brow lamination can be achieved safely by following the instructions in the RefectoCil Lash Lift kit (check first for the RefectoCil Brow lamination sticker). It’s important to remember there’s a fine line between full, natural brows and unruly brows! After a significant uptake in aftercare products last year, we’re seeing that customers are willing to invest more in maintenance products if it helps to prolong the results. Another benefit of using such products is reducing damage to the hair caused by regular perming or colouring. RefectoCil offers three aftercare solutions; Styling Gel to protect and style lashes and brows daily, Care Balm to intensively condition hairs overnight and Lash & Brow Booster to promote hair growth by up to 56% in 10 weeks. Thanks to the colour locking ingredient D-Panthenol, tint longevity is prolonged and hair is conditioned overtime by using Styling Gel & Care Balm regularly. In conjunction with aftercare, brow artists will tell you that the secret to a long-lasting brow is in the preparation. RefectoCil offers a full range of ancillary products to compliment the 8 tint shades. Key products include RefectoCil Micellar Eye Makeup Remover to rid the eye area of makeup and oils and Skin Protection Cream nourish and protect the eye area from unwanted skin staining. The synergies between preparation products and tint are crucial in ensuring longevity in lash and brow styling and in turn, customer retention. The RefectoCil Basic Starter Kit incorporates 6 core tint shades and all accessories necessary for professional quality tinting including the hands free Browista Palette and Tool Kit with two precise brushes. To discuss product and tailored training programmes, please call RefectoCil Australia directly. +61 2 7200 8452 | sales@refectocil-australia. com.au | www.refectocil-australia.com.au 48 <strong>Beauty</strong> <strong>Biz</strong> Year 14 Issue 1
get the Voluminous ‘brushed up’ brows are trending. Style tinted brow hairs by combing upwards with RefectoCil Styling Gel. This product has a unique colour lock formula, so tint colour will appear fresher for longer! RefectoCil look Frame eyes flawlessly using the RefectoCil Basic Starter Kit. Whether you’re a beginner or seasoned lash and brow artist, this complete kit includes all products and tools needed to master classic and on-trend styles. The RefectoCil Basic Starter Kit features 6 best-selling RefectoCil colours, tint accessories and Style Book to guide your creative mixing and blending. For product and training enquiries, contact RefectoCil Australia directly. +61 2 7200 8452 sales@refectocil-australia.com.au www.refectocil-australia.com.au
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