Beauty Biz
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SALON FEATURE<br />
A LIFELONG PASSION TO BE<br />
Simply Elegant<br />
With an impressive 34 awards to her name (including ABIA awards), Cherie Tippett of Simply<br />
Elegant on Brisbane’s north side, is one inspiring clinic owner. With the business celebrating<br />
its 31st birthday, and being under Cherie’s ownership for 18 years, she has turned a lifelong<br />
passion for our industry and her entrepreneurial spirit into a multi-award winning Medi Spa<br />
boasting over 7 treatments rooms and the latest in anti-aging technologies.<br />
Cherie shares her journey in business, the<br />
secret to her success and the changes she’s<br />
had to make over her 18 years in business<br />
to thrive in an ever-changing industry<br />
landscape.<br />
CAN YOU TELL US ABOUT YOURSELF<br />
AND HOW YOU FIRST GOT INTO THE<br />
INDUSTRY?<br />
I always had a keen interest in <strong>Beauty</strong> Therapy<br />
and after completing year 12, I went on to study.<br />
I always wanted to have my own business and<br />
I realised early on in my career that building a<br />
business based on my passion would be the<br />
key motivator to not only launching my business<br />
but would also make it easier to push through<br />
tough challenges to long-term success. I never<br />
altered my career path; it was always going to be<br />
working towards my passion of owning my own<br />
salon. It took many years of hard work, study,<br />
developing my beauty therapy skills, attending<br />
small business management courses, till finally I<br />
was ready to take the leap into salon ownership<br />
Simply Elegant. By surrounding myself with<br />
others who share my vision the business has<br />
flourished<br />
26 <strong>Beauty</strong> <strong>Biz</strong> Year 14 Issue 1<br />
WHAT INSPIRED YOU MOST ABOUT<br />
THE INDUSTRY?<br />
The feeling of being able to nurture my blients<br />
and my staff, so that they can achieve their goals.<br />
At Simply Elegant it is passion, shared, purpose,<br />
and values that hold us true to the course, and<br />
creates the group dynamics to maximise the<br />
energy and commitment of our team These<br />
ideals that are reflected in our “Clients Excellence<br />
Policy” to achieve and exceed our client’s<br />
expectations in the care, quality, and results of<br />
their Simply Elegant experience.<br />
WHAT ARE SOME OF THE<br />
CHALLENGES YOU HAVE HAD TO<br />
FACE GROWING YOUR BUSINESS<br />
OVER THE YEARS?<br />
We have had lots of challenges over the years.<br />
The most recent was the lockdown in 2020.<br />
During this time, it was all the unknown. We took<br />
this time to reassess our processes and systems<br />
so when we were able to reopen, we could put<br />
the new processes in place.<br />
HOW HAS YOUR BUSINESS EVOLVED<br />
AND CHANGED OVER THE YEARS?<br />
When we purchased Simply Elegant, it only<br />
had just 3 treatment rooms. My vision was<br />
bigger and we have now grown the salon to 7<br />
treatment rooms, a spray tan room, a manicure<br />
room, a makeup room, a locker room along with<br />
changing rooms and a pedicure lounge. Simply<br />
Elegant consists of 2 areas Simply Elegant and<br />
Simply Elegant Gold Class. Simply Elegant Gold<br />
Class is for Clients that are wanting a luxury<br />
beauty experience.<br />
HOW MANY THERAPISTS DO YOU<br />
HAVE ON YOUR TEAM AND HOW<br />
DID YOU GO ABOUT GROWING<br />
AND MANAGING YOUR TEAM?<br />
Our Team of 5 care for our Clients. To ensure<br />
our Clients of the absolute best we have a very<br />
rigorous recruiting process to evaluate, assess<br />
and hire the best therapists available. From<br />
their first interview they are made familiar to Our<br />
Vision and Passion for the business and our<br />
industry. By refining this process over the years,<br />
we have been able to develop a team of long-
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