Beauty Biz

Beauty Biz
PUBLISHER
Linda Woodhead
linda@mochapublishing.com.au
EDITOR
Clare Lamberth
clare@mochapublishing.com.au
ADVERTISING MANAGER
Nina Barbara
nina@mochapublishing.com.au
ART DIRECTOR
Kellie Woodhead
kellie@mochapublishing.com.au
ADMINISTRATION
Jess Richmond
jess@mochapublishing.com.au
CONTRIBUTORS
Clare Lamberth
Chiza Westcarr
Nancy Abdou
Gay Wardle
Georgie Westley
Joy Crossingham
Otto Mitter
Lauren Burton
Will Fennell
Elle Wilson
Julie Cross
Lisa Conway
Paul Frasca
Rachel Medlock
Sarah Garner
Kayla McDiamid
Jessica Kidner
Tamara Reid
Gry Tomte
OFFICE
PO BOX 252 Helensvale Plaza Qld 4212
P: 07 5580 5155
mail@mochapublishing.com.au
www.mochapublishing.com.au
DISTRIBUTION
Australia Post - Print Post 100005498
PRINTING
Printcraft
PUBLISHED BY
mocha publishing
PUBLISHERS OF
HAIR BIZ, Beauty Biz & Barber Shop
Beauty Biz is published six times a year by mocha publishing
ABN 65 091 846 189
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Editor’s
Editor’s Note
Congratulations!! You made it
through 2020!
I hope that whereever you are in your
business at this time, that you have taken
a moment over the first weeks of 2021 to
stop, relax, breath and reflect on all of the
amazing things you have accomplished
throughout the last year. Especially
because you’re standing here right now.
I love the freshness of a new year. The
bustling to get the kids ready for school,
summer holidays by the beach, slower
days and the anticipation of what’s to come
in the year ahead.
What I most love though, and this is my inner
Virgo talking now, is the PLANNING! Now
whilst I always plan ahead I do like to take
a fresh look at the plan as the new year has
launched to see if all the ideas, strategies
and implementations still align.
Don’t worry if it’s February and you still
haven’t planned out your year. Be kind to yourself.
Planning doesn’t have to be a HUGE undertaking.
It can be as easy as adding 10% or 15% to your
monthly figures from last year and BAM! you
have your entire year’s worth of targets set.
It can even be as easy as looking at the key
holidays and retail celebrations for the first half
of the year Valentine’s Day, Mother’s Day, EOFY
and starting to jot down ideas on what offers
you’ll have. Or one of my favourite events to plan
every year (apart from Christmas) is our clinic’s
Birthday! I mean who doesn’t love cupcakes,
facials AND champagne?!
From these key milestones you can start to
flesh out and shape they direction you’d like to
take your business this year. Want to add a new
device or product range. Book it in your diary.
Even if it’s still a dream and in the planning stages.
Writing it down is the first step to actualising
your manifestations of success. Want to take a
decent holiday this year? Book it in your diary. Be
the one that gets in first ahead of your team for
once! Haha!
Strategising a whole year at once is enough to
make any salon owner curl up in a ball. But taking
these small steps to break your calendar down.
Starting with what you DO know will help to bring
shape and often make clearer the unknown and
create space for the extra things you can add
in later on.
Remember: You can’t eat an elephant in one
bite. I use this analogy with my own team when
talking about goal setting, for clinic owners
and therapists who ask “how the hell do I write
all that content for my ABIA submission?!”, for
client’s prescriptions and of course PLANNING
the year! They only way you can eat an elephant
is one bite at a time. One single positive step
forward every day and you’ll be amazed at the
things you can accomplish. A whole elephant by
Christmas in fact!
I’ve curated some amazing content and
contributors for you this issue to help you start
2021 with a BANG! I hope you get as much out
of it as I did reading the incredible insight each of
our contributors has to share with you.
Lastly, but certainly not least, ABIA entries are
now OPEN and we cannot wait to celebrate,
hopefully in person, this year’s night of nights and
finally introduce you to our incredible team of
rising Beauty Squad stars.
I’d love to know what your “first bite” for
2021 is? Connect with me on socials at @
beautybizmagazine and @thefacialsita and
let me know what small steps you took after
reading this to help positively plan and shape
your awesome 2021.
Clare xo
Clare Lamberth, Editor
clare@mochapublishing.com.au
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