Decor Mart Nisan 2021

Are the trainings all about marketing?
Let me exemplify what we do. We provide cyber security
trainings in 2021, which is urgent for the time
being. There is also a training module we call ‘social
engineering’. This is actually about cybersecurity, but
there are levels for everyone to understand. This is
an issue that a digital marketer or an ordinary citizen
should consider differently. Therefore, we set
up trainings more specific. We provided trainings on
how brands should act in terms of relevant laws. We
do not engage in any irrelevant jobs that we haven’t
been professionally expert about, because we built an
ecosystem in which we work with experts in Turkey.
What would you like to say about E-Commerce, which
is highly popular especially with the pandemic? What
conveniences do you offer to brands you work with?
In terms of e-trade, we enable the companies to make
the right move by offering them ready-made packages
or newly designed packages specific to their brands.
This is a matter of capacity. Some brands have only
one product and want to sell it online. Such brands do
not need to make large investments for online sales;
rather, they can sell their products on their website,
with small changes they will make on their site. We
can also help such brands to sell their product with
a system that we offer. At the same time, we make
sure that brands come up with the right strategy in
their marketplaces, which of course, are all different
strategies.
Recently, a lot of new technical words have emerged,
which are collectively called ‘MES Trade, referring to
more or less the same thing. These are the trilogy of
mobile commerce, e- trade and social media trade.
It means promoting your product globally by using
digital assets correctly. To give an example, we used
to sell carpets at the grand bazaar to tourists. At the
same time, prominent industrialists were exporting
products. How about now! A carpet, no matter where
in Turkey, can easily be sold anywhere in the world
through MES trade. For this to happen, it is a must to
create a system by using digital assets correctly.
stepping stone for their e-trade site. After fulfilling
all those requirements and with experience through
time, better and more efficient e-trade days will be
ahead of them as long as they manage their digital
assets effectively.
What, in particular, should brands be attentive
to while implementing the effective use of digital
assets?
The biggest problem we are facing now is that companies
or brands are not positioned correctly. First off,
the brand should be defined correctly. If the carpet I
produce is silk, or polyester, it must be publicized on
my website exactly as it is; because the digital world
wants to see both information and entertainment
intertwined together. If you show your customers the
product in 3D, you will certainly stand out. Therefore,
it is highly critical that one’s product and brand be
very well introduced.
Another thing is: One should demonstrate that it is
a reliable company. Even minute details, such as
addresses and phone numbers on website are very
important in doing it. There are security certificates
given to websites such as SSL. This is very important
for a customer who visits one’s site. Besides, offering
3D security is a must. When you provide your customer
with double verification, he or she automatically
feels that you are seriously making R&D investments.
So, why is this critically important for a brand? Because,
milliseconds are highly important at digital world.
People make decisions in an average of 50 milliseconds
time, and that time is really short. For this reason,
brands need to demonstrate themselves to customers
very effectively on such short notice.
What do you think brands that cannot make huge
investments should do?
We advise that such brands be in effective marketplaces.
There is a system long established there. They
make requests from you about the products you want
to sell; otherwise, they do not approve the products.
Therefore, when entering such places, brands should
ignore having to pay high commissions.
Rather, they should take such marketplaces as a
March - April 2021 • DECOR
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