Decor Mart Nisan 2021

Karya Dijital; digital solution
partner for digital carpets
Karya Dijital provides brands
willing to produce printed
carpets with machinery
solutions they manufacture.
Founded for over 30 years ago and offering different
solutions to the digital printing industry for the last
15 years, Karya Digital started to serve the carpet
industry as well. Having stated that they developed a
fully integrated system that could print directly on the
carpet, Berkay Alper, the Business Development Manager
at Karya Dijital told us more about new solutions
they would offer to the sector.
To begin with , would you briefly inform us of the company
and your brands?
We started operation in 1990 to make embroidery
designs as Brode Art, followed by Hitit Transfer in
the field of transfer printing in 1994, which became a
domestic leader at its sector. Later emerged Karya
Tekstil, an iconic entity representing quality and sustainability
in its field.
Karya Dijital has been a supplier of sublimation and
direct printing inks, printing machines and sublimation
papers to serve digital printing industry for the
last 15 years. We offer technical service support that
the industry needs with our technical support department
as well as routine maintenance and repairs. We
also deal with color management and costs. Since the
digital world prospers on a daily basis, we keep supplying
digital printing machines and spare parts with our
brand, ‘Sign In Turkey’, established as a subsidiary of
Karya Dijital in 2018.
What solutions do you have to offer carpet industry?
What type of printed carpet machines do you have?
I’m glad to let you know that, by far, we are the leader
in the sublimation industry in terms of both machinery
and dye sales. Naturally, our clients who are to produce
carpets through sublimation get in contact with us
directly. Currently, there are 30 machines of us running
in Gaziantep only.
There are not many options that have the ability to print
wide and fast on sublimation paper. We have a 16-head
machine that can print on sublimation paper, which is
truly a significant breakthrough when you compare it
with performance of other machines at the industry.
This particular machine prints 750 sqm sublimation
print to be transferred to carpet per hour. Then, the
paper goes through a certain procedure to transfer the
print to carpet. We have no speed issue that we confront.
The primary factor that determines the capacity
of a digital carpet plant is the printing speed of their
machines.
Carpets that do not have high pile or density are produced
at the digitally printed carpet industry, particularly
appealing to the US. Additionally, there are carpets
with high pile and density that need printing as well.
There is one company that does this in the world at
very high costs. We have 3 different solutions in regard
to it. The first one is a fully integrated digital system
that can print directly on carpet. The second one is a
more economical model that converts machines printing
on paper to machines that are available to be used
in printed carpet production. Finally, paper transfer
machines that we are already a leader of. That’s how
we can be of service to carpet industry.
How about your export dealings?
We have an export partner and a factory in China
taking care of sales to China and India. We take care
of other countries. As we thought that the domestic
market had reached saturation point, we built our own
export team last year. Unluckily, the pandemic broke
out, so we could not conduct export objectives as effectively
as we had hoped we would. In spite of all that,
we managed to start exporting our products to Uzbekistan,
Turkmenistan, Iran, Bulgaria, Russia, Ukraine,
Tunisia and Algeria.
How about reactions you have received from abroad
about your machines?
We received a dealership request from where we
exported the machine in Europe, which of course made
us proud; it is really difficult to overcome the bias of
Europeans. Fortunately, however, when they see the
outcomes, purchasing a machine at such affordable
prices sure pleases them, which of course honors us
as a manufacturer.
28 DECOR • March - April 2021