Decor Mart Nisan 2021

As a result, we brought the words ‘al’, meaning ‘red’
and ‘box’ together and the corporate name ‘Albox’
emerged. The starting point of the idea was to enliven
spaces with colors. While our brand was emerging
more professionally, different departments had to be
built. I took over the managerial position. My brother
Fatih Sağlam runs all the organization related to production
as the production manager. My other brother,
Zikrullah Sağlam is in charge of all the planning
within the organization and Emre Sağlam deals with
brand management.
We were a manufacturing company for long; then,
came the idea of bettering our business. We opened
a store in 2010. In 2011, we received a dealership
offer to represent an international brand and we
accepted it. We had been the representative of that
brand for about 4 years. During the time of dealership,
we bettered ourselves in many ways in terms of
product development and design. The expertise we
obtained contributed greatly to the development of
Albox brand. Following all those steps, we started to
produce high-end products. We believe we have done
the right thing and pressed the right buttons. That’s
how we successfully built our brand.
How about solutions you offer to your clients?
It’s not just kitchens we manufacture. We also deal
with architectural solutions. We execute our own
projects as well as projects of architectural offices.
Because the conditions have changed, we have adapted
to them. We have already been doing our best to
implement what is technically possible. We have got
functional products that can be lowered or raised according
to needs. The wagon systems that come out of
a cabinet, products that can rotate 360°, lids that can
be opened with a simple touch, products that can be
added to built-in devices, systems that let the kitchen
hood move over the counter are some of the solutions
we now offer. We do have solutions that can have a
dual function, both a kitchen and an office table. In
short, we offer suitable solutions to diverse needs.
future. We are planning to move to a new, 10 thousand
sqm facility in 3 years.
Food and its contact with outside material in the
kitchen is a serious issue. In this sense, what is it
you pay particular attention to?
Antibacterial products, for example, have already
been in our lives for 10 years. We use it on all countertops.
Laminate, when exposed to a chemical, has a
high rate of degradation, thus causes bacteria to form
there. European manufacturers use it more than we
do. To prevent it from happening, we are supposed
to use the right product. Since some chemicals may
be released when they come into contact with air or
water, what is important is to choose right products
that chemicals will not react with. As a brand, we pay
close attention to such details. In this regard, we work
with reliable companies for raw material we need
because they produce quality products in a careful
manner.
How would you conclude your comments?
If one counts three companies that make tailor-made
production, we are one. If one is able to implement
custom-made designs, it can easily handle standard
ones. We want to be renowned as a company that
manufactures according to what is personally wished
for. We are planning to up the number of our dealers
to 5 by the end of 2021. They will be located in Ankara,
Antalya, Bodrum, one in Black Sea region and one
in Central Anatolian region. As for abroad, we want
to expand our business at our main markets, Europe
and American Continent. We barely display 30% of our
performance there. Our objective is to raise export
share of our production to 60%.
Being able to export to a lot of different countries
demands a solid production performance. Where
does it come from?
We have two different production lines at our factory
located in Ataşehir, Istanbul. One is the workshop we
inherited from our ancestors. In addition, we have
a machinery park armed with industrial machines.
Although it varies from time to time, an average of 50
employees are employed at our plant. We can produce
4000 kitchens and bathrooms and around 8000 doors
annually. We plan to increase those figures in the
March - April 2021 • DECOR
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